25 Simple Guides to Better Twitter Marketing

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As of last count, Twitter has over 255 million users.  It’s one of the reasons why the micro-blogging pioneer, which first launched in 2007, has evolved into a goldmine of marketing opportunities.  In this day and age, if you’re not using Twitter to market your products and services, you could be leaving a serious amount of money on the table.

Of course, using Twitter for marketing and doing it right are two entirely different things.  If you want to get the most out of Twitter marketing, you can’t just throw up a profile and have an intern tweet about all your product offerings.  Successful marketing on Twitter involves a little more finesse, a lot more savvy, and a whole load of experimenting. Suffice to say, doing it right isn’t easy.  But with the kind of reach and user engagement the service enjoys, the fruits of that labor could genuinely make it worth any marketer’s time.

This collection of guides, authored by some of the most experienced professionals in social media, covers a wide range of solutions that you can use to enhance your Twitter marketing strategy.  Whether you’re a large operation, a small business, or an individual, these guides will help you navigate the terrain on the way to uncovering prospects, gaining solid leads, and enjoying successful conversions.

Other twitter marketing resources for small businesses

BASICS OF TWITTER MARKETING

twitter for small business

If you’re new to Twitter or haven’t used it for marketing before, this is where you want to begin.  The information is basic, so those with enough experience can skip right to the next section.

1. Writing the Perfect Twitter Bio – With only 140 characters in your Twitter bio, it’s not always easy to communicate what you’re all about.   Do note that this guide is aimed towards bloggers, although it can easily be adapted to whatever business or organization you are marketing on Twitter.

2. Choosing a Twitter Cover Photo – While not written with a marketing angle, this guide from Shutterstock offers clear, detailed advice on how to choose a cover photo for your Twitter profile.  Appearance makes a strong first impression, after all, so it pays to invest some time in getting it right.

3. Use Twitter for Business and Marketing – This guide covers all the basics of using Twitter for marketing.  If you’re new to the service, this is a good read to quickly get up to speed on the bare minimum you will need to get started.

LEAD GENERATION ON TWITTER

The harsh truth is, selling is frowned upon in most social media, including Twitter.  It’s just no way to build an audience.  As such, most businesses don’t even attempt to sell directly on the service.  Instead, they use Twitter to generate leads that can turn into paying customers down the line.  These guides show you how that process works.

4. Be Helpful, Not Interesting – With the low attention spans of many users in social media, being interesting has long been touted as an integral element of successful marketing.  It’s a highly debatable assertion.  This guide suggests that, when it comes to actually getting leads and growing a business using Twitter, being helpful, in place of trying to be interesting, might end up being a more useful approach to take.

5. Setting Up A Lead Generation Campaign – In this guide, Uberflip shares insights they gained from running several lead generation campaigns on Twitter.   It’s an excellent resource for those interested in using Twitter’s Lead Generation Cards, along with advice on how to nurture the leads that you’ve secured throughout a campaign’s duration.

6. Using Advanced Twitter Search to Find Leads – Many people get confused about how search works on Twitter, leading to some difficulty when using it to find potential leads.  This guide clears up the air on how to properly run queries for potential lead generation using the service.

7. Optimizing Twitter for Lead Generation – This guide offers a different approach to generating leads using promoted tweets and a messaging style not typically employed by many businesses on the platform.  Their results speak for themselves, too, with the outfit’s Twitter prospecting campaigns outperforming their email and online efforts by as much as 700 percent.  The post is nearly two years old, but the advice, especially on messaging, remains relevant to this day.

8. Get People to Click Your Links – It’s nice to have followers who enjoy and retweet your posts.  Until they visit your links, however, you’re not likely to see any meaningful conversion.  When it comes to improving Twitter click-through rates, every guide I checked out seemed to refer to this 2012 infographic from Dan Zarrela.  The guide I feature, on the other hand, focuses more on social media in general, although its application for Twitter marketing remains valid and useful all the same.

CUSTOMER PROSPECTING ON TWITTER

Before customers can become leads, they start out as prospects.  Unfortunately, you can’t just tweet someone out of the blue without appearing like you’re trying to steal their candy.  Yes, you will look like you’re trying to steal their candy.  That, or something similarly frowned upon.  These guides focus on how you can use Twitter to seek out, discover, and connect with these potential customers without looking like a candy-thieving creep.

9. Two Quick Ways to Find Influencers on Twitter – This guide focuses on two simple and quick ways to find potential influencers for your niche on Twitter.  If you’ve ever scratched your head at the prospect of uncovering the influencers in your specific market, you can stop now – this shows you how to get it done in a surprisingly easy manner.  If you’d like a few other options, though, you can read up on five more ways to do it.

10. Using Content to Build Relationships with Influencers – If you’ve already identified influencers in your market, the next step is to encourage them to help promote your brand.  While you can always approach them directly, this guide shows you how to use content to more organically steer them towards acting on your behalf.

11. Using Twitter Hashtags for Prospecting – There are plenty of hashtags on Twitter that are likely being used by your target market for engaging in dialogue relevant to your marketing efforts.  This guide shows you how to discover them, monitor their development, and contribute productively to the conversation.

12. Monitoring Your Prospects on Twitter – Finding the right time to approach a prospect with a specific pitch is never easy.  This guide outlines a simple way for any marketer to monitor their prospects’ updates on Twitter, giving them a general idea of when reaching out could end up bearing fruits that are ripe for the picking.

13. Steal Your Competitor’s Twitter Followers – Hey, if your competitors are interested in a group of individuals, you’ll probably want them in your crosshairs, too.  This guide lists some clever techniques for turning your competitor’s prospects into your own.  Additionally, this IFTTT recipe can help you monitor Twitter for when an opportunity to jump on a competitor’s prospect arises.

USER ENGAGEMENT ON TWITTER

Twitter engagement, cheat sheet,

As a Twitter metric, user engagement can be defined as the number of views and shares your tweet is getting.  And you want as much of that as you can get.  Unless people are paying attention, after all, your Twitter marketing isn’t producing the results that it’s supposed to. Getting retweets and generating buzz, however, is no easy task.  These guides attempt to drill down what works and what doesn’t.

14. How To Increase User Engagement – If people aren’t engaging with you on Twitter, your time is being wasted.  This guide offers simple, straightforward tweaks you can apply to your tweets that will increase its chances of being favorited, shared, and clicked on.

15. How to Get More Retweets – The more retweets you get, the higher the chances your Twitter traffic will increase.  It’s that simple.  Getting people to voluntarily spread your tweets, however, is the tricky part.  This guide offers several things you can leverage to persuade more people to share your tweets with their own followers.

16. How to Integrate Visual Content on Your Tweets – Visual content is taking over.  That’s a fact.  Twitter’s own research revealed that photos have boosted retweets by 35 percent, while videos have done the same by 27 percent.  That’s a huge bump in audience engagement any marketer should be taking advantage of.  This guide offers up ways to use pictures, GIFs, videos, and some of Twitter’s own visual tools to bring the same boost to your own campaigns.

CONTENT MARKETING WITH TWITTER

Creating and curating relevant content that will engage your target market is a surefire way to get them, keep them, and encourage them to share your tweets.  However, anyone who’s tried producing and curating content that will light a fire in your audience knows it’s a whole lot harder than it sounds.  These guides explore some of the ways you could come out on top of this difficult endeavor.

17. What Type of Content Gets Shared the Most on Twitter – Neil Patel took a sample of 1,000 Twitter users and 398,582 tweets to analyze common threads among tweets that have been shared the most.  You can now use his findings to improve your own content marketing results.

18. How to Find Great Content to Share – Sometimes, curating great content from others can be just as valuable for content marketing as producing your own.  While not specific to Twitter, this guide details where to find the kind of shareable content that can get you a ton of retweets for your campaigns.

19. How to Split Test Headlines on Twitter – While true split testing (as in, how it’s genuinely defined) isn’t really possible on Twitter in its current form, this guide offers a workable alternative that Launchbit used to determine which of their headlines achieved a higher click through rate.  The usefulness of split-testing on Twitter remains inconclusive, but it’s probably worth trying.  After all, you could still end up with useful, actionable results and that’s never anything to frown at.

TWITTER ADS

Twitter-Ads-for-Business

Twitter’s advertising platform is not only a huge success, it’s continually expanding, too.  If you’re willing to spend the dough, it could serve as an ideal fit for your social marketing efforts.  Not familiar with how it all works?  Don’t worry, these guides are around to give you a crash course.

20. Twitter Advertising Guide – If you’re not yet familiar with advertising on Twitter, this brief post offers a short, easy-to-digest introduction.  It clarifies all the basic features of Twitter’s ad platform, as well as explains how it works differently from other advertising options.

21. How to Set up Twitter Ads Campaigns – Once you’ve gotten your head around the basics, it’s time to get started with a campaign.  This four-step guide offers a quick way to get your feet wet in the process.

22. How to Use Tailored Audiences – Twitter’s Tailored Audiences allow advertisers to target prospects based on previous engagement, essentially putting your ads in front of users who have already shown an interest in your business.  That is, essentially, a captive audience of high-quality prospects right there.

23. Saving Money While Using Twitter Ads to Drive Leads – Hootsuite shares the Twitter advertising secrets that allowed them to generate buzz and score quality leads, all while keeping their ad budget on a leash.

TWITTER ANALYTICS

Twitter-Analytics

If you’re not tracking campaigns, you could be missing out on available opportunities right there for the taking.  Fortunately, there are plenty of tools at your disposal – all you have to do is use them.  Let these two guides show you the way.

24. Use Twitter Analytics – Any time a service offers a native way to track user engagement, among other marketing metrics, you can’t pass at the opportunity.  This guide offers a good introduction to Twitter’s different analytic dashboards and how to use them in your own campaigns.

25. Free Third-Party Twitter Analytics Tools – Looking for metrics beyond what Twitter has on offer?  This comprehensive guide details 16 free tools that you can use side by side with Twitter’s own analytics for even more input on your marketing campaigns.

What do you guys think of the resources and please let me know if there is something I could have included in this piece in the comments section.

 


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Author: Firdaus

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