Schema.org standardizes HTML tags

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Internet giants Yahoo, Google, and Microsoft don’t agree very often but they managed to reach a consensus about standardized web tags that will let website developers create websites that be found easier on the leading search engines.

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Schema.org was launched today by the three Internet companies, allowing web masters will to edit their pages so that they will be more easily found by key search providers, using a collection of HTML tags.  The Schema.org main page states: “This site provides a collection of schema, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers.”

 

The Schema statement explains that major search providers like Google, Yahoo, and Bing use this markup to provide better search results so people can find what they’re looking for.

 

There are 100 categories of Schemas, or HTML tags, include “Types” for creative works, like books, audio recordings, or movie files, and places like business such as restaurants, and people.  Use of the Schema means that a search engine can know, rather than guess whether a website that contained the word “Die Hard” referred to the movie, or batteries.

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Bing explained in a blog post why it has partnered with Yahoo and Google to develop standard schemas:  The post said that it aims to replicate the physical world inside Bing in a way that helps “you make decisions and get things done in real life by understanding all the options the world presents.”

 


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Author: David John Walker

Dave has a B.A. in Mathematics, loves writing and reading about the latest developments in technology and social media, and has been working as a freelance writer for five years.

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