Research In Motion (RIM) has announced that its BlackBerry PlayBook tablet is now sold out in retail channels across India.
According to the Economic Times, after selling out BlackBerry Playbook slates that cost nearly half the original price in only a matter of days, RIM now wants to extend its lower offer for another week.
“We are pleased to see the excitement and overwhelming response to our limited festive season offer on BlackBerry PlayBook. I believe that the 16-GB and 32-GB version of the PlayBook is completely sold out in the retail channels,” said RIM India Managing Director Sunil Dutt. “”BlackBerry continues to be an aspirational brand and we have seen a huge uptake in the market across the country for PlayBook during this offer period.”
The one-week extension comes after a stock of over 12,000 PlayBook tablets depleted in just four days from the start of the offer in December 28, with distributors Ingram and Redington waiting for the arrival of new stock.
“This limited festive offer has propelled a huge surge in PlayBook purchases in the last few days. We have sold over 12,000 PlayBooks across the country within these four days of the offer period, which ended on December 31, 2011,” said both distributors.
RIM has slashed the price of the BlackBerry PlayBook, which hit the country’s shelves in June, by over half its original price for the 16GB version to take advantage of the festive season and increased demand for tablets in India.
The 16GB PlayBook is now available for more than 50 percent less its regular price of Rs 27,990 to Rs 13,490.
Prices for 32GB and 64GB versions now cost Rs 15,990 and Rs 24,490, respectively.