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Reddit Ads Manager updated with better targeting and creation tools
Oct10

Reddit Ads Manager updated with better targeting and creation tools

Reddit has updated its Ads Manager platform. Now, it’s easier for businesses to start their campaigns and reach their target audiences. Reddit has a new live chat in Ads Manager. It connects directly to Reddit’s support team for ad-related queries—a first of its kind for any social media platform. To be fair, Reddit has lesser ad clients than the bigger social media platforms in the space. Still, it can help get your Reddit campaigns...

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Reddit shares a new holiday marketing guide [INFOGRAPHIC]
Sep16

Reddit shares a new holiday marketing guide [INFOGRAPHIC]

We have almost 100 days left before Christmas. Now is the best time to start pushing your main product offerings as part of your holiday marketing. Year-on-year more shoppers want to avoid rush hour by getting in early. They want to avoid the crowds, as shortages on needed items will increase. If you want to expand your Christmas marketing this year, Reddit may be one of the platforms that will suit you. Why? It has more than 100,000...

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Reddit partners with DoubleVerify to improve its ads metrics
Jun21

Reddit partners with DoubleVerify to improve its ads metrics

Reddit wants to upgrade its ads offerings and maximize revenue by teaming up with DoubleVerify. The partnership provides third-party verification of the former’s ad metrics. DoubleVerify tools will help deliver new insights on views, fraud detection, brand safety, and more. And it provides an added level of assurance for Reddit ad partners. “Marking another chapter in Reddit’s ongoing commitment to meet the needs of our partners, this...

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Reddit has bought machine-learning platform Spell
Jun20

Reddit has bought machine-learning platform Spell

Reddit wants to improve its algorithm matching and spam detection. With that in mind, it acquired the machine-learning platform Spell. Spell allows users to run experiments on machine learning at a bigger scale. Reddit can have a better understanding of what works, and how to optimize its systems for the best outcomes in topic matching and misuse detection. “With Spell’s technology and expertise, we’ll be able to move faster to...

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Reddit shares how frequent Redditors talk about NFT [INFOGRAPHIC]
May01

Reddit shares how frequent Redditors talk about NFT [INFOGRAPHIC]

NFT is making waves on Reddit. But not all are positive. The tide seems to be turning against what was a hot trend of NFT profile pictures. The feature has been marred by scams. Many have doubts on how long it will last. Yet, if you still want to pursue the marketing opportunities, the stats below from Reddit can give you more food for thought. The infographic below shows that the interest in NFTs in the app has risen and will...

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Reddit Search now includes user comments
Apr15

Reddit Search now includes user comments

Reddit has expanded its search results with an option to include comments, apart from posts. It opens new ways to discover and uncover conversations in the app related to your search query. If you search a keyword on Reddit, you can filter your results by Comments. This is on top of the existing filters for category. “With this new capability, users looking for particular discussions or comments on Reddit no longer need to click on...

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