PPC & SEO : 5 key aspects that sets them apart
PPC and SEO are often described as “a match made in marketing heaven” and, to some extent, they are. The two services often bounce off of each other but in addition to their notable similarities in terms of results, there are a couple of key factors that set them apart from one another. Here, we’re taking a closer look at the two in terms of traffic, overall usage, brand awareness, ROI and PR to help you decide whether pay per click management or SEO campaign management is best for your business.
SEO and PPC isn’t easy. It can be difficult to set up either or campaign, especially if you are unfamiliar with the terminology used within the remit. In short, whilst SEO is often an ongoing process that may take months if not years to rank your website, PPC is very much a method used to get fast results.
2) Brand Awareness
Of course, the two have their similarities, too. Both SEO and PPC are great for building awareness of your brand, helping to build credibility and trust where it matters the most. An increase of commercial search terms in particular can be beneficial to your brand, helping people to associate your brand with these terms and, in turn, build trust among your target audience.
Return on investment is often at the top of everyone’s minds and SEO can offer an improved ROI over other forms of traditional paid media. This is particularly true when it comes to SEO and PPC, as SEO can be used to achieve a range of goals including repeat traffic, subscriptions, registrations, purchases and newsletter signups.
From a PR perspective, SEO is the perfect way to maximise your campaign results. The connection, however, lies in link building. For those who are unfamiliar with the term, link building involves earning links from reputable websites. As part of this, the SEO or Marketing Executive must identify placement opportunities to help increase coverage on blogs and news publications. It’s an effective way to get a brand in front of a particular audience, helping to generate more prospect customers and/or clients.
There are a number of benefits of SEO and PPC, not least when the two different services are separated and used individually to help target an audience, be featured a campaign-changing publication or drive more traffic to a particular site. Whilst we have covered a few of the most major points, we highly suggest looking into pay per click management and SEO management to find out how you can combine the two, too.