Pinterest takes beauty makeup searches to another level with customizable skin tone tool


It is no secret that Pinterest is the home for beauty-related pins, and people usually visit the platform to expand their knowledgebase. It is already being rated as the world’s most advanced catalogue of ideas—and so it is not out of place to see people visit the site for inspiration. On Thursday, Pinterest added a skin tone feature to its search tool that will make it easier to find inspiring makeup ideas.

Beauty, according to Pinterest, is one of the most searched categories on the platform, which makes it imperative to come up with a feature to help users find the most relevant makeup pins for their skin tone. According to Pinterest, women all over the world are 2.4x more likely to experiment with different makeup when compared to women on other platforms.

“Today we’re announcing skin tone ranges is launching more broadly (across millions of searches) and coming to mobile, so you can discover personalized makeup and hair ideas on the go, whether you’re out shopping for new products, trying new tutorials at your bathroom mirror, or pulling up some inspiration at your salon,” Pinterest announced on Thursday.

As you search for makeup and hair ideas on the Pinterest app for iOS, you will be able to select a palette to narrow your search from the drop down in the upper left corner.

The good thing is, the more you search using the new feature, the more personalized your home feed and recommendations will become. As the company further explained, searches for terms like “beauty tips”, “eyeshadow”, and trends like “glossy makeup” (searches +89%), stand-out lip colors (searches +467%), or “going gray” (+879%), will now result in more personalized videos and Pins. It is just the start the company said as plans are ongoing to include more palette as time progresses.

The feature is already rolling out on iOS, but Android users can expect to have a version compatible with their OS in no distant future—soon I hope.

Last April, the world catalog of ideas made some changes that let users filter hair and beauty search results by skin tone ranges. Instead of spending a lot of time on a single search, you can narrow things down by skin tone and beauty.

The change was borne out of a survey it carried out that found out that 70 percent of people preferred to use its service to find and save looks and styles. Pinterest found out that it was difficult to program search filters to detect skin tone in mages. This is based on the fact that lighting, shadows and other factors were among variables to consider.

The only way out of this problem, according to Pinterest, is to introduce machine learning to the process. The company used machine learning from a third-party beauty app called ModiFace—an app that already boast of a facial data library suitable for AI use. This helped Pinterest to train the algorithms not to read white skin in dark shadow as dark skin tone, while correcting other mistakes through perennial testing.

Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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