Pinterest may not be as popular as Facebook, but it is considered as the second largest social referrer being used by online publishers. Each day, millions of web pages are shared on this social networking site.
That said, Pinterest marketing may just be the answer to your problem on how to get more visitors to your site.
One of the best things about this social media site is that there’s no need for you to open an account. It may help, but the most important thing to succeed in this kind of marketing is to ensure that your site is Pinnable.
Pinterest is about driving traffic back to your site.
But can you make your site Pinnable?
Add Awesome Images
The photos added to your content should be remarkable, emotional and exciting.
On your blog posts, embed your most viewed videos on your YouTube channel, if you have one. However, this tactic may not increase traffic to your site. Rather, it increases views for such video.
They are more eye-catching than text as they combine images, movement, and colors. What’s more is that they’re incredibly shareable. If the infographic is published on your WordPress blog, it usually comes with an embed code that allows an automatic link from the source to yours and vice versa.
Fix your site
But first, you need to test it to know how the most visited pages of your site will look on Pinterest. To do that, go to your Pinterest account, click More and then Add Pins from web option. Enter your URL. From there, you can see the images that Pinterest users can choose from your website.
Now, if you encountered problems in getting the social media site to pull in pictures, you should fix it immediately. You may talk to your webmaster or just use an open graph meta plugin to correct the problem for you.
Overlay text on photos
Ensure that each post has an image that tells the title of the page. By adding text, it conveys the message of the article that your visitors want to pin. If you have a problem with that, you may use Canva or PicMonkey to add text to images quickly.
Verify your website
Pinterest users don’t just Pin images that they see on this social media site. They make sure that they can trust the picture’s source.
So, how can you get them trust your site? Simple. Verify it with Pinterest.
Know what users want to share
To do that, use Google Analytics to see which of your posts that bring in more traffic from Pinterest. From there, you will know what visual content that Pinterest users want to share from your site.
These are just some of the tips you can follow to improve your Pinterest marketing and make your site more Pinnable.
Investing your time on Pinterest can give you long-term results. That’s because all Pins can last forever. That means, if you have a quality content, it will have a longer shelf life. But you need to create high-quality Pins to see results.
What can you add to these tips? Please let us know in the comments section below.