Pinterest launches Story Pins beta, new analytics tools

Over the last year, Pinterest worked on a feature to tap into the trend of social Stories. That has paid off with the full beta launch of Story Pins.

Pinterest Story Pins

“Story Pins is an all new type of Pin and publishing option that gives creators a way to tell dynamic and visual stories with videos, voiceover and image and text overlay. We’re making it easier for creators who are eager to share their talent, passions and creativity to flow back directly into Pinterest without the need for a website. For Pinners, this means the ideas within a Pin will be more engaging and actionable,” says Pinterest.

The screenshots show that Story Pins like the other Stories options. It has a full-screen feed of Stories frames for you to swipe through.

What stands out is that the Story is inside a Pin. It does not come as a separate Pinterest Stories feed. And the Story Pins will stay even after 24 hours. 

“Story Pins can be saved to boards for later, and will be discoverable over time. They’ll also be distributed across home feed, search results and places like the Today tab, and benefit from the visual discovery engine that matches new ideas to people with relevant interests and tastes,” explains Pinterest.

Pinterest Story Pins

It serves as a Stories feature, but not quite the same for practicality. Still, it recreates the Stories experience in Pinterest.


Story Pins will roll out to selected creators in the US for now. The other regions will follow in the coming months. If you want to know more about Story Pins, sign up here

Pinterest will also update its creator profiles. It now has a new display format and updated contact selections.

“Pinners can also react to the ideas they discover from their favorite creators with a range of positive reactions like “Great idea,” “Love,” “Wow,” and “Thanks” to provide feedback to creators,” adds Pinterest. 

Pinterest Creator Profiles

The reactions are not new. Pinterest has been testing feedback to creators for a while. Now, they will be more available on posts to interact with Pins.

Pinterest will add a new Engagement tab for creators as well. With this, creators can manage Pin activity on a single tab.

Pinterest engagement tab

A redesigned Analytics dashboard is also set to launch. It will show a full view of how your content is performing.

Pinterest analytics

With Pinterest gaining significant traction amid the COVID-19 pandemic, these new tools will offer more ways to connect and capitalize on engagement using detailed stats.

Now almost all social media platforms have a Stories feature. The data shows that Stories is a key content format, and about to surpass the news feed. Pinterest is merely aligning with the trends to provide more ways to connect people.

You can read more about Story Pins here.

Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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