Pinterest launches live test of its body type search filters

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A live test of a feature that allows Pinners to discover more photos and examples that precisely fit their body shape is currently being conducted by Pinterest.

Users will be able to select from a variety of body models thanks to this feature. After that, your search results will be filtered so they more closely match the example you selected.

This could lead to more product matches being indicated and more inclusion in search results, which is one of its main advantages. As you are aware, Pinterest is working hard to eliminate unfavorable comparisons and exclusions from its discovery tools, and this is a major component of what the company is trying to improve.

According to Pinterest, use of its skin tone range filters has increased by 70% as more users learn about the different ways they can filter their discovery efforts based on more personalized parameters.

This is a big update because it will have a good effect on the larger search and discovery trends in the upcoming years.

Users can already start searching for wedding ideas and women’s fashion with Pinterest’s new body search tool.

Pinterest added a new body-type technology to its collection of inclusive AI advancements in September. For the first time, a social media company is utilizing this kind of feature to recognize different body types in pictures. 

With the new body type filters, Pinterest will be attractive to users of all kinds of body shapes and sizes, where their fashion tastes are met. 

The filters give you an idea of how certain products will fit when you wear them, as opposed to a more stereotypical model shape. This will, of course, help you personalize your search experience while looking for the perfect product on Pinterest.

Pinterest said it collaborated with a range of organizations and experts to develop the new process. Some of these external organizations include Advance Fat Acceptance (NAAFA), model and size advocate Tess Holliday, as well as plus-sized Pinterest Creators.

In 2022, the world’s biggest catalog of ideas added an AR feature that lets you preview furniture from popular online stores like Walmart, West Elm, and more.

The “Try On for Home Décor” feature will let you see furniture from partner stores including Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in your house. This will be made possible through the power of augmented reality, a technology that has now become a big part of Pinterest.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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