I was wondering if we were ever going to see Pinterest integrate the popular Dark Theme on their site and app. Jane, the always reliable tipster who has called a lot of features before actual roll out has spotted the Dark Mode on Pinterest.
Yes, Pinterest is actually testing Dark Mode, and hopefully that would be followed by a global roll out in the very near future. I would personally love to see how the app would look like when it is officially launched as that would make an already cool app even more beautiful.
As expected, there is nothing much to say about features being tested—especially when you consider the fact that the information is not coming from Pinterest itself.
Pinterest is testing Dark Mode pic.twitter.com/iJaHyrGJe8
— Jane Manchun Wong (@wongmjane) September 18, 2019
Of course, there are other Pinterest news—and it is one that will interest you. The world’s biggest catalog of ideas has integrated shoppable pins with visual search. This makes it easier for you to buy products that you have taken photos of.
Lens, a visual search product from Pinterest, allows you to search for items you have previously captured with your phone’s camera. The feature also allows you to upload your existing photos from your camera roll.
Going forward, Pinterest will start surfacing shoppable pins in visual search results. This could serve as a powerful tool as tool to help a user or shopper make up his mind when shopping with the Lens. The idea is that a user that has gone through the length of taking a photo of a product he likes and searching for in on the platform will eventually want to buy.
For Pinterest, there is every reason to be positive about Lens for the future looks really bright and holds a lot of promises. As a matter of fact, things can only get better with Lens, and it is some form of good news for Pinterest.
Our visual search technology can identify more than 2.5 billion objects across home and fashion Pins. That means there’s a good chance Lens will be able to help you find what it is you’re looking for.”
The good thing about Lens is that people are able to get what they want, and getting some fun along with the effort they are putting in. From various findings, Pinterest gathered the following stats about its new products:
- 80% of Pinners start with visual search when shopping vs. 58% of non-Pinners.
- When shopping online for clothing or furniture, over 85% of respondents put more importance on visual information than text information.
- 55% of consumers say Visual Search is instrumental in developing their style and taste.
- 49% of Pinners say they develop a better relationship with brands they love through visual search.
- 61% of consumers say visual search elevates their experience while in-store browsing.