Pinterest has announced a new music partnership that brings popular music to its Idea Pins. Users will now be able to add popular tracks from top artists. This is coming after the platform signed new licensing deals with record labels like Warner Music Group, Warner Chappell Music, Merlin and BMG.
According to Pinterest, thousands of new music tracks will now be available from popular artists like Zach Bryan, Bruno Mars, Paramore, Michael Bublé, Twenty One Pilots, Dan+Shay, Zach Bryan, and more.
According to TechCrunch, Pinterest is also making it easier for people to browse and have access to larger number of music catalog. The Pinterest mobile app will add a new music experience on both iOS and Android. Creators will be able to find the right song to go with their Idea Pin.
To get started as a creator, you will first have to open Idea Pins, then click on the music icon where you will be taken to the screen. From the screen, you will then be able to search and add your desired track. You will then be able to record your Idea Pin and have it published.
Bringing music to Idea Pins could Pinterest’s own way of responding to TikTok’s popularity. We have seen Instagram do something similar with Instagram Reels, and YouTube also adding Shorts.
In March, Pinterest announced that creators on its platform will be able to share their Idea Pins to other social networks.
The Idea Pins according to Pinterest, will be downloaded as a watermarked video that stitches all the Idea Pin pages in one place. This, according to the company, will end with an end card that displays the creator’s name and username.
The company introduced its video-first new Pin format in 2021 as an attempt to catch up with other social media platforms in terms of static images to videos. The social media giant now says its creators will be able to download and share their Idea Pins across Facebook, Instagram, and others.
To share an Idea Pin to Facebook or Instagram stories, simply select the “FBStories” or “IG Stories” icon in the share menu, which will start the download. Once the download is completed, you will be taken to the Facebook or Instagram app with the story creation flow open and the watermarked Idea Pin video pasted in. Your shared pin can then be edited and posted.