Having struck partnership with MasterCard, Alibaba, Visa and Vodafone, PayPal is all set to extend its new found love for consumer services by announcing a new deal with Facebook Messenger.
“To continue ushering in this new commerce paradigm, today we are announcing an extension of our relationship with Facebook and Messenger, to help make mobile commerce smarter, simpler and more secure for consumers as well as merchants,” PayPal’s Bill Ready, EVP and chief operating officer said on Monday.
The new partnership with Facebook could yet be PayPal’s biggest opportunity to reach billions of people. The new feature allows select users in the U.S [more users and countries could soon follow] to easily link their PayPal and Messenger accounts. Users will also be able to receive payment alerts directly within the Messenger app, reports VentureBeat.
The growing number of bots in Messenger from online stores just found one more payment option—this time a platform that has a global presence. When you shop online, you can easily make your payment with PayPal in addition to other available options, and also receive notification.
Messenger as a powerful ecommerce tool
Facebook’s desire to make its chat app an ecommerce tool is one of the worst kept secrets. The company’s intention has always been in the open, and today’s announcement takes the social media behemoth a step closer to realizing that dream.
In September, Facebook announced that its 30,000 bots can now accept payments natively without directing you to third-party websites. That move signified the company’s intention to move into the mainstream of offering businesses opportunity to close transactions without being redirected to a third-party website.
Facebook Messenger’s David Marcus announced back then at the TechCrunch Disrupt SF 2016 that PayPal, MasterCard, Visa, Stripe, American Express, and Braintree are first set of payment platforms the social media company is partnering with for a start. “Moving forward, we are also simplifying the payment and checkout experience in order to reduce the overall friction between wanting something and getting it. People can use their payment information already stored on Messenger and Facebook to check out faster in Messenger threads,”
Earlier this month, Shopify stepped up its game when it started offering merchants big opportunity to make direct sales in Messenger. This move made the company one of the early birds to enable direct conversation between stores and customers via the popular Messenger; and now it has integrated a new was to help merchants make direct sales in the chat app.
Speaking further on the collaboration [partnership with Facebook], Ready said: “This collaboration continues to showcase our march to be a customer champion. We will continue to execute on our vision of offering PayPal in more places where people shop online, in app and in store by partnering with companies who share our desire to create meaningful products that benefit both consumers and merchants.”