Obama 2012 Campaign Extends Online Presence, Creates Google+ Page

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US President Barack Obama has created a Google+ account to boost his online presence and prepare for next year’s presidential election.

The verified Google+ page went live on Wednesday with 4,259 +1s as of this post but continues to rise as more users bump into the account.

The page admin posted on the About page, “This is the official Google+ page of Obama for America, President Barack Obama’s 2012 campaign. Follow to say you’re in for 2012,” while the opening message reads, “Welcome to the Obama 2012 Google+ page. We’re still kicking the tires and figuring this out, so let us know what you’d like to see here and your ideas for how we can use this space to help you stay connected to the campaign.”

Obama 2012 Campaign Extends Online Presence, Creates Google+ Page - Obama 2012 campaign, Obama Google+ page, Barack ObamaObama took the seat of presidency in January 20, 2009 by saving millions of dollars after his victorious across-the-board campaign in 2008 revolved on the Internet and social media, Google’s video streaming service YouTube in particular.

The YouTube initiative captured the attention of millions of users worldwide, saving the Obama political campaign millions of TV ad costs while capitalizing on the popular site.

Preparations for the 2012 presidential elections are now at play, and Obama’s team are jumping aboard the Google+ bandwagon to extend his reach.

Apart from Google+, Obama already has accounts on Facebook and micro-blogging site Twitter, writing tweets bearing the signature “-BO” since June.

Not afraid to cover as much ground as possible, he joined Tumblr just last month, which is less significant compared to his decision of joining Google+.

A political campaign needs bright minds who know where to run or look for the right audience of the candidate’s platform, choosing Google+ means the Obama 2012 campaign team is confident on the social network’s potential as a Facebook rival.

Google+ passed 40 million users in October, a milestone not only awe-inspiring by the sheer number but also because of the meteoric rise since its public debut.

On top of the ginormous new platform, Google+ breaks open a good deal of new communication solutions for the Obama 2012 campaign, with group video chat service Hangouts enough to arouse the interest of people within Google+ Circles.

It will be an engaging option, especially for the user interaction, if Obama’s team will make use of this feature so we will just have to wait and see.

Just like most prominent personalities, daily operations of Obama’s social networking projects are in the hands of his campaign team, but he will likely interact occasionally to draw more followers.

Google+ may still be new as opposed to its rivals but even a small, young David can be at par with a large, older Goliath and play a crucial part in Obama’s run for a second term in office.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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