Mistakes to Avoid When Using LinkedIn

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According to a 2012 survey by Bullhorn Reach, 97.3% of hiring managers used LinkedIn as a tool for recruiting new people. Indeed, the network is a great way for employers to find new people, as well as for job seekers to land their dream jobs. And so, anyone who is looking for a job should definitely have a profile on LinkedIn

In addition, LinkedIn users should make sure that they avoid falling into the following mistakes:

1. Having an incomplete profile
Merely setting up a profile on LinkedIn is not enough. Have you added a profile picture? Have you included information about your education and previous employment? Do you have at least 50 connections? Unless you do these things and unless your profile says “100% complete” – you should see to it that it does. A complete profile has better chances of being found and considered by employers than an incomplete one.

2. Having a profile that lacks keywords & details
Just below your profile name is a “headline” portion where you can indicate what your profession is. At times, simple typing in your current job title is not enough; it is better to think of keywords that are simple yet clearly stands for what you do.

The following are some mistakes that should be avoided when using LinkedIn. (Image: TheSeaFarer (CC) via Flickr)

The following are some mistakes that should be avoided when using LinkedIn. (Image: TheSeaFarer (CC) via Flickr)

3. Having a rarely modified or updated profile
What use is a profile if you rarely modify or update it? Remember that a LinkedIn profile is basically a resume that you put up online – in fact, employers may be looking at your profile at this very moment. Hence, you should see to it that your profile is constantly modified, updated, and improved, giving employers the chance to see what your professional status really is at the present time.

4. Having a LinkedIn URL is not customized
It is possible to have a customized LinkedIn URL; you can use your name in setting a more personal-sounding one. If you don’t, your URL will simply look like a series of random numbers and letters. For your URL to look more “professional,” make sure to customize it. That also helps others and yourself easily memorize your URL, which can come in handy in many situations.

5. You never post updates
Though professional in purpose, LinkedIn is still a social network where you can share your ideas, post links to informative and interesting articles, and “endorse” your colleagues’ skills and abilities. Take advantage of these features when using LinkedIn, and as much as possible, don’t come off as someone who only created a LinkedIn profile for the sake of creating one, and doesn’t have time to entertain viewers.

6. You do not follow any companies
Companies have LinkedIn profiles, and you can “follow” them on the network. Whenever they post a job opening or make an announcement, you can be one of the first to apply. You can also see if you have connections that are already working for these companies.

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Author: Neal Alfie Lasta

I enjoy learning and writing about social media and the latest in mobile updates. Don't forget to subscribe and receive our latest posts in your inbox.

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