Microsoft Targets Emerging Markets With Its Affordable Lumia 430 Windows Phone

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Microsoft is giving Android one more reason to look behind its shoulder as it targets the emerging markets with its affordable Lumia 430 Windows phone priced at just $70.

The phone was unveiled on Thursday by Microsoft, and is seen as a part of the company’s plan to capture first-time smartphone buyers, according to Venturebeat. Countries and regions being targeted by Microsoft to benefit from the affordable Lumia 430 include; India, Asia-Pacific countries, Africa, the Middle East, Russia, Kazakhstan, Ukraine, and Belarus. The phone, which Microsoft described as the “most affordable Lumia to-date,” is expected to hit those places next month.

“With a price tag of 70 USD*, the Lumia 430 Dual SIM becomes the most affordable Lumia to-date, bringing smartphone experiences, the latest apps and signature Microsoft services to many more people, sometimes for the very first time,” the company said on Thursday while announcing the availability of its new Lumia 430.

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Today’s smartphone market is dominated by Apple’s iOS and Google’s Android, and Microsoft does not want to be left behind by those two companies, and is therefore making frantic effort to remain relevant. With about 95 percent of the market held by Apple and Google, Microsoft sees its new Lumia 430 as an opportunity to at least get significant portion of the market, especially in emerging markets.

The smartphone market in those countries with low income earnings is expected to rise in the coming years, and Microsoft sees its effort as a part of strategies to capture a significant part of the market. Android leads the market in terms of overall smartphones sold, but remains largely vulnerable in emerging markets.

Microsoft has continue to maintain that its goal is to go after Android users; the company’s corporate vice president of mobile device sales, Chris Weber made this known to Venturebeat during the Barcelona Mobile World Congress earlier in March. Weber revealed that Android users are far less loyal than Apple users.

The Microsoft Lumia 430 runs on Windows 8.1, but will be eligible for upgrade to Windows 10 later this year at no extra cost, according to the company.

“Loaded with Windows Phone 8.1 and the Lumia Denim Update, the Lumia 430 Dual SIM is also the most affordably priced Lumia that can upgrade** to Windows 10 when it becomes available later this year.”

The smartphone also features seamless Skype integration, which enables you to stay in touch with your loved ones and colleagues. It has a tap button that enables you to turn Skype voice call into a video call, “thanks to the front-facing camera.”


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Author: Firdaus

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