Microsoft’s Bing Close to Signing Deal With China’s Baidu

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Microsoft is reported to be close to inking a deal with Chinese search engine Baidu in what is perceived as a move by the Windows OS-maker to strengthen its position in the Asian country.

Microsoft, Bing, Baidu, Bing Baidu PartnershipAccording to Chinese site DoNews which cites unnamed “insiders”, Microsoft’s Bing and Baidu are about to reach “a new strategic partnership”.

Baidu is the top search engine in China, well ahead of global search and advertising giant Google.

Various reports say that Microsoft’s adCenter may use Baidu’s Feng Chao ad marketing system for the Chinese version of Bing search. Bing is also expected to power the English version of Baidu.

China is seen as a key growth market for the internet industry and the move will strengthen the position of Microsoft in the country.

Google’s past skirmishes with the Chinese government over censorship has also diminished Google’s foothold in the country.

Reports say that Microsoft and Baidu may announce an agreement this week.

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Author: Solon Harmony Dolor

A passion for technology and journalism makes this upcoming writer very interested in social media and technology news. Fresh from finishing an English and Journalism degree from the University of the Philippines Diliman, he aims to bring interesting news to our readers . Don't forget to subscribe and receive our latest posts in your inbox.

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