LinkedIn has updated its platform with a fresh new look. And it has rolled out LinkedIn Stories globally after a test run in select countries over the last five months.
The new LinkedIn look looks livelier with pastel colors: a gray and white background, and a less blue overall.
“Two years ago, our brand evolved to better reflect LinkedIn’s community of members and organizations that come together to help, support, and inspire one another. Now, we’re bringing the next chapter of this brand evolution to life across our platform with an entirely new look and feel that embodies our diverse, inclusive, warm and welcoming community,” says LinkedIn.
While the update is mostly visual, LinkedIn also added new features and tweaks to match its new format.
The global rollout of LinkedIn Stories is the key addition.
LinkedIn has run tests on Stories over the past months. Users in Australia, Brazil, France, the Netherlands and UAE had first access to the option.
The rollout seemed to simmer down as of late. Australia was the last region to gain access in June. But LinkedIn says user reactions for Stories has been astounding.
Now everyone will get to try it out. While we have yet to see its impact, the wider audience could give Stories a lift. Stories will roll out to Canada and the US this week. And all other regions will follow shortly.
Apart from the rollout of Stories, LinkedIn also updated its search process to include more functions in search matches.
“Before, search was about finding people or jobs but now, you’ll have one blended search experience to easily find jobs, people, courses, groups, content and more. For example, if you’re searching for “Java,” you’ll see what’s new to learn that skill, jobs that are being hired for, relevant groups to join so you can connect with others and people you might know who have Java as a skill,” explains LinkedIn.
LinkedIn will also make more bespoke searches. The results from your connections are now more likely to appear. And it has added keyword filters on mobile, as it was only available on the web version.
LinkedIn will also add a video meeting option via a LinkedIn message. And it integrates with Microsoft Teams, BlueJeans and Zoom.
“If you make a mistake in a message, you can now edit/delete a sent message,” says LinkedIn about adding new messaging tricks, like editing for sent messages.
Now you can also delete or archive messages in bulk in your message stream.
You get new reactions in message threads as well. Quick reactions to messages are common these days, and LinkedIn is late to join the party.
The new functions and tools on LinkedIn add more options for you to connect and communicate on the platform. The new look removes the fluff that cluttered the platform and offers better aesthetic.