Instagram has become the latest social media company to add or about to add a creator program. The professional social media company announced on Twitter on Friday that it was looking to hire someone to lead the team. LinkedIn’s editor in chief Daniel Roth announce this via his Twitter page.
A creator program is one path many have been able to successfully navigate; and LinkedIn does not want to be left behind. Social media companies like Instagram and TikTok have all launched their own versions; and LinkedIn would take similar route soon.
In his tweets, Roth gave a few reasons why the creator program has become necessary. These reasons include:
- Creators are the ones who often get that ball rolling, creating original posts, stories, videos, articles, etc.; amplifying new people to follow; sharing news and links and explaining why they’re worth our time; etc. They help get people talking and thinking.
- Now I’m hiring an experienced leader to build a team to support creators around the world, enabling them to have an even bigger impact and better experience on the platform. This is going to start strong and grow even bigger.
A couple of weeks ago, Instagram launched its professional dashboard for creators and businesses. Going forward, any creator or business can access the dashboard and access tools to help improve their works. Though, still in the works, the feature is expected to bring all Instagram’s business tools into a dedicated space within the app.
The new Instagram dashboard is designed for everyone that users Instagram for professional reasons. Creators will see shortcuts for branded content partnerships and other monetization features. Shop and restaurant owners on the other hand, can track their ads or set up shopping features. Among other things, businesses and creators will be able to access useful content and links to tutorials.
The launch of the new feature is probably Instagram’s response to several calls to provide support for creators on its platform. Over the weekend, TikTok launched a new online portal for creators—a one-stop shop where they can get educational resources. The portal gives creators opportunities to access content based on six different categories. In other words, the TikTok Creator Portal is an online platform where people can learn.
In the same period, TikTok also launched a new online portal for creators—a one-stop shop where they can get educational resources. The portal gives creators opportunities to access content based on six different categories. In other words, the TikTok Creator Portal is an online platform where people can learn.