LinkedIn adds new categories to its Marketing Partner Program

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LinkedIn has updated its Marketing Partner Program. It helps businesses find true experts to market and grow in the platform.

“Today we’re announcing updates to specialties – how you work with our partners – which will make it easier for you to find the right solutions for your marketing on LinkedIn. Whether you’re looking to create content, grow your brand, convert leads, or measure the impact of your investments, our LinkedIn marketing partners are here for you,” explains LinkedIn.

A LinkedIn marketing partner offers the following: access to LinkedIn’s full suite of Marketing Solutions APIs, works with LinkedIn to create customer value, and operates well within the community.

They also provide dedicated third-party support in the following:

Page Management — Marketing is perpetually under-resourced, especially now. Partners for page management can streamline activities across social channels, reducing the time and resources needed to maintain an effective publishing strategy. 

Content & Creative — From narratives, white papers and videos to individual posts, these experts will deliver you content and creative on time and in-budget. And, by mentioning the marketing partner community, you’ll get preferred rates. 

Audiences — Targeting is the key to improving the efficiency of your ad investments. Partners for audiences enable you to bring your data or a partner’s data into Campaign Manager to enhance LinkedIn’s native targeting facets. 

Campaign Management — There are endless opportunities for testing and optimizing LinkedIn ads. The right partner for campaign management will help you get started, scale efficiently, and improve the return on your spend. And, with self-service partners, you’ll gain functionality such as cross-channel management, rule-based management, and ABM. 

Lead Generation — Adding a partner for lead generation to the mix may be the fastest and easiest way to get immediate value. These partners will automatically route leads to the platform of your choice, saving you time from manually downloading lists and enabling sales to follow up quickly. 

Reporting & ROI — It’s challenging to understand and optimize performance with disparate reporting. Partners for reporting & ROI build robust reporting for LinkedIn alongside all your other marketing programs to show a holistic view of campaign performance data and visualize return on investment.

Insights — It can be time intensive to surface the right content and audience insights for your marketing strategies and tactics. Partners for insights will uncover the information you need to build informed content and campaigns for LinkedIn. 

Choosing any of the topics will take you to a list of official partners. They will help maximize your on-platform strategy and get the best results from your marketing efforts.

The offer for help may be beyond your marketing budget in 2020. But it might bring substantial benefits to gain insights to improve your on-platform performance.

Read more about the LinkedIn Marketing Partner Program here.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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