:)
LinkedIn releases insights on latest tech buying trends
Aug02

LinkedIn releases insights on latest tech buying trends

LinkedIn has released its latest survey on B2B tech buying. It analyzes key trends and notes for tech marketers to maximize outreach and performance. More than 5,800 respondents from across North and Latin America, Europe, the Middle East, Africa, and Asia Pacific joined the annual survey. In the APAC region, 1,911 respondents took part in the study. This region is where this year’s report focused on. While it focused on APAC, and...

Read More
LinkedIn will allow employees to fully work from home
Aug01

LinkedIn will allow employees to fully work from home

Image Credit: Space Matrix LinkedIn does not expect its more than 16,000 global employees to return to the office. The company instead, expects that employees will fully work from home even as offices gradually begin to reopen. This is contrary to what LinkedIn had indicated last year that it expects its employees to work from an office location 50 percent of the time. Recall that several companies including LinkedIn had sent their...

Read More
LinkedIn explains how data scraping works
Jul19

LinkedIn explains how data scraping works

LinkedIn has posted an explainer on how data scraping works. It also shared tips for users to better protect their LinkedIn profiles. “Scraping has been around since the start of the internet, but it’s grown dramatically in scale and sophistication. Today, the scraping we hear most about is unauthorized scraping, which uses code and automated collection methods to make (up to) thousands of queries per second and evade technical...

Read More
LinkedIn shares workplace learning insights from L&D professionals, learners
Jun09

LinkedIn shares workplace learning insights from L&D professionals, learners

LinkedIn has published its latest Workplace Learning Report. With responses from nearly 2,100 learning and development professionals and learners, it offers new insights to learning and upskilling trends. It also hints on how businesses must plan on the developments. Here are a few keynotes from the report. Top L&D Skills LinkedIn found Resilience and Adaptability as the top learning and development skill. Professionals...

Read More
LinkedIn Boost button turns organic content into paid ads
May26

LinkedIn Boost button turns organic content into paid ads

LinkedIn wants to ease how brands can maximize their reach. It has added a Boost option to turn organic updates into paid ads. And it will also add tools to maximize virtual events and track performance in the app. Boost An organic update posted to your company page will get early traction. You may want to capitalize on this without creating a new ad. “Starting today, you can easily “Boost” any high-performing organic post...

Read More
LinkedIn shares State of Sales report due to COVID-19
May20

LinkedIn shares State of Sales report due to COVID-19

LinkedIn has published its latest State of Sales report. It studies how buyers and sellers adjusted due to COVID-19. And it has insights on how this relates to your LinkedIn marketing strategy. The report gathered from more than 800 respondents (over 400 buyers and 400 salespeople and sales managers) in each marketing region. This method has allowed LinkedIn to compare and consolidate updates from North America, Asia Pacific, Brazil,...

Read More