LinkedIn’s Algorithm Shift: What Strategies B2B Marketers Need to Maximize Reach and Engagement?
LinkedIn Algorithm Shift LinkedIn changed its algorithm yet again. The changes affect how others see your content in their feeds. Regular tweaking is normal for many social networks. It is necessary. Unfortunately, the changes affect your content. Because of the changes made to how the LinkedIn feed works, some content is rewarded while others will suffer. If you are a LinkedIn marketer who shares or engages on this platform,...
The Power and Nuances of LinkedIn Marketing
In the realm of digital marketing, one platform has proven itself a cut above the rest for professionals seeking to expand their network and amplify their brand’s message: LinkedIn. As a hub for business and career-oriented individuals, LinkedIn offers a unique and powerful landscape for marketing strategies that are tailored to the modern professional’s needs. The Professional Playground LinkedIn stands as the...
LinkedIn adds verification to job posts
LinkedIn has announced that it is adding its verification to job posts. The company also said it is launching new message warnings that will alert users if messages on the platform include high-risk content that could potentially include scam activity. Going forward, LinkedIn will start showing verifications related to a job post, displaying verified information about a job poster or their organization. Users will start seeing...
LinkedIn’s New Generative AI
ChatGPT is coming to LinkedIn Image Writing job listings for LinkedIn can be time-consuming. It’s also a tedious task. But the company is hoping that the integration of generative AI can simplify the process of writing listings, filling out resumes, etc. The feature is similar to ChatGPT. In a press release, LinkedIn said it will provide more opportunities to its members. “Last week we introduced AI-powered collaborative...
LinkedIn releases Focused Inbox, adds new analytics tools
LinkedIn wants its members to manage their LinkedIn Inbox better. It wants to filter out more junk using a new Focused Inbox interface. It means moving the less important messages automatically into an Other tab. For instance, the Focused Inbox will provide you two separate InMail tabs – Focused and Other. You may consider the Other tab as LinkedIn’s Spam folder. But we’d have to ask where the Sponsored InMails will end up after this...
LinkedIn launches Meta, IBM, Oracle certification courses
LinkedIn has launched partnerships with Meta, IBM, Oracle and more to offer official certification courses. And you can display the recognitions on your LinkedIn profile. “Over the last few years, we have offered learners a variety of ways to prove their skills, including earning academic credit toward a degree; continuing education units to maintain certain professional licenses; and certification preparation programs to...