Instagram is on a mission to sanitize the influencer market—and this could affect the categories of people who have access to certain posts. The Facebook-owned picture sharing service wants to start restricting people under the age of 18 from seeing posts that promote cosmetic surgery or weight loss. This move is part of the company’s new policy that targets a fast growing sect of influencer marketing, The Verge reports.
The company could go as far as getting rid of posts, especially in cases where such include incentives that encourage people to buy a particular product. Instagram will not hesitate to remove a post when it “makes a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.”
Instagram’s public policy manager, Emma Collins in a press release said the idea behind the change in policy is to make the platform “a positive place for everyone” and to “reduce the pressure that people can sometimes feel as a result of social media.”
In 2018, Kim and Khloe Kardashian and Kylie Jenner drew wide criticism from a lot of people including actress Jameela Jamil, for promoting weight loss products regarded as potentially harmful to young people who use them.
Jameela in a statement per The Verge said:
“As someone who struggled with an eating disorder for most of my youth, I’ve personally known and suffered the perils of the devious side of the diet/detox industry,” she said. “A focus of our advocacy since inception, it is a proud day for ‘I Weigh’ and a day of hope for our generation, who deserve respect and protection from the celebrities and influencers that they follow.”
Social media over the years has been proving to have some kind of influence or make them act in a certain way. The policy is therefore one of the ways Instagram can put things in order and protect all its users—especially those under the age of 18.
There seems to be a sustained approach towards making Instagram and other social media platforms safe for all users these days. Instagram in particular has been updating its platforms with different tools to help every user stay safe. We reported last month that a new feature was being tested to give everyone the opportunity to report misleading information within the platform.
The new reporting tool according to Matt Navarra is currently being tested, and would help the Facebook-owned app fight against misinformation which is fast becoming a menace.
A new option is being added by the ephemeral photo sharing app that will allow you to report an Instagram post. To get started, simply tap on the three dots at the top right of the post you want to report, select “Report.” There are two options to choose from including— “It’s Spam” or It’s Inappropriate.” Selecting the “Inappropriate” option will take you to a separate reporting flow where “False Information” will now be added as an option.