Instagram has rolled out a professional dashboard for creators and businesses. Going forward, any creator or business can access the dashboard and access tools to help improve their works. Though, still in the works, the feature is expected to bring all Instagram’s business tools into a dedicated space within the app.
Who can use the new dashboard? The new Instagram dashboard is designed for everyone that users Instagram for professional reasons. Creators will see shortcuts for branded content partnerships and other monetization features. Shop and restaurant owners on the other hand, can track their ads or set up shopping features. Among other things, businesses and creators will be able to access useful content and links to tutorials.
The new dashboard is perhaps, the first time Instagram will be concentrating all its business tools in a single panel.
The launch of the new feature is probably Instagram’s response to several calls to provide support for creators on its platform. Over the weekend, TikTok launched a new online portal for creators—a one-stop shop where they can get educational resources. The portal gives creators opportunities to access content based on six different categories. In other words, the TikTok Creator Portal is an online platform where people can learn.
In 2020, TikTok launched a $70 million fund for creators in Europe. Before then, creators in the US were first to benefit from a $200 million fund set up by the app. For the first time, those in the EU will have access to a $70 million fund. TikTok’s vision seems clear—the app wants to tighten its grip on existing talent as well as attract new ones. So, whether you are a part-time creator or a full-time; TikTok wants to “help support ambitious creators,” per the BBC.
Instagram on its part, announced a new possibility for creators to make money in October 2020. Instagram rolled out badges which was added to Instagram Live to a group of over 50,000 creators for a start. These creators will be able to offer their fans the ability to purchase badges during live videos. This will enable them [fans] to stand out from the rest of the crowd during live events while showing their support.
During live video shows, Instagram users will see three options to purchase badges that cost $0.99, $1.99, or $4.99. With badges, creators will be able to quickly see those that are supporting their works and able to give them shoutouts.
“Creators push culture forward. Many of them dedicate their life to this, and it’s so important to us that they have easy ways to make money from their content,” said Instagram COO Justin Osofsky, in a statement per TechCrunch. “These are additional steps in our work to make Instagram the single best place for creators to tell their story, grow their audience, and make a living,”