Instagram releases new marketing guides to maximize the holiday season

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The holiday shopping push is already here, and its shifting into gear. Now is the best time to update your social profiles and social media strategy with marketing guides to maximize the opportunities this season.

If you haven’t yet, make Instagram a part of your social media marketing strategy.

Instagram has shared a new guides on how brands can use the many elements of the app, including Reels, Shops and creator collaborations.

“Our Business of Instagram series of how-to guides will help you reach your business goals with tactical guidance on how to set your shop up on Instagram up for success, make effective Reels video ads and build connections with new communities through creator partnerships,” says Instagram.

The three guides have overviews of the key considerations for each element. These are presented into brief summaries to help your planning.

The guides have some good information, covering notes on how to use Reels, the fastest-growing content on Instagram.

Instagram Reels may have recent problems, but Instagram will push Reels wherever it can. And it could open new promotional pathways this holiday season. These tips could refine your Reels approach.

The creator collaboration guide outlines key considerations to choose the right creators to work with.

Each guide is brief, with 8-9 pages. If you’re looking for in-depth material with rundowns on all aspects, this is not for you.

Still, the guides provide key pointers and considerations to boost your overall Instagram approach.

You can download Instagram’s brand marketing guides here.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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