Instagram has initiated a new ‘suggested posts’ feature test. The test is coming on the heels of the huge reception its suggested posts feature has received since it was first launched. This new test will see suggested posts being mixed throughout a user’s primary feed, and sometimes ahead of photos and videos from those you follow.
Instagram is also testing a set of new controls that will allow you to add specific topics as an interest for your suggested posts, as well as the ability to snooze the recommendations for 30 days to hide them from your feed. This new test, though a small one, is currently only available to a handful of users.
Suggested posts could be Instagram’s own way of keeping people glued to the app. It could also act as a useful feature for people who would love to follow people or other users based on some interesting topics. However, some users may not find it funny seeing posts from people they do not follow. It could be annoying, and that is why the snooze button may come in very handy at the end of the day.
Creators on Instagram now have a new way to improve their revenue earnings. Instagram announced during the week that creators will be able to earn some money from their followers, while also earning a portion of revenue from ads that run against their video content.
Instagram said it will start testing a native affiliate tool from next month. The tool according to Instagram, will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive—and all this within the Instagram app.
When people come across your affiliate post that features a tagged product, they will see “eligible for commission” at the top of the post. This is added to encourage people to buy the product in order to help support your effort.
For brands and creators, the new affiliate and shopping features are a big boost. It is now easier for people to shop directly from the creators they love, while also giving brands a new way to partner with and reward creators who share their products.
Instagram said the new affiliate feature will test with a handful of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.