Instagram is building its own version of Twitter’s “Super Follow”—a premium service that lets users charge followers and give them access to extra content. Instagram’s version of Super Follow is called “Exclusive Stories;” a feature that would allow creators to publish “exclusive” content to their Instagram’s Stories that is only available to their followers. As expected, access will come at a subscription.
The Exclusive Stories feature was first posted by reverse engineer Alessandro Paluzzi on Twitter. The test has now been confirmed by Instagram per TechCrunch. The Facebook-owned app declined to share exact details while confirming that the feature is currently being developed.
Lately, Instagram has been working a lot to help creators on its network make a living. Last month Instagram added a new way for creators to improve their revenue earnings. The company announced during that creators will be able to earn some money from their followers, while also earning a portion of revenue from ads that run against their video content.
Instagram said it will start testing a native affiliate tool from next month. The tool according to Instagram, will allow creators to discover new products available on checkout, share them with their followers and earn commissions for the purchases they drive—and all this within the Instagram app.
When people come across your affiliate post that features a tagged product, they will see “eligible for commission” at the top of the post. This is added to encourage people to buy the product in order to help support your effort.
For brands and creators, the new affiliate and shopping features are a big boost. It is now easier for people to shop directly from the creators they love, while also giving brands a new way to partner with and reward creators who share their products.
Instagram said the new affiliate feature will test with a handful of US-based creators and businesses including Benefit, Kopari, MAC, Pat McGrath Labs and Sephora, and will expand to more partners in the future.
Instagram is currently testing a new feature that will allow you to search in shops for products similar to those visible in a post. Instagram wants to be the platform where people can buy and sell, and the visual search feature could enhance this vision.
Visual search is not entirely new online, Pinterest and some other platforms have similar feature. It is one of the most effective ways to shop online as it makes shopping very easy for users. if all goes to plan, Instagram could officially roll out the feature in no-distant future, though no official confirmation has been made as at the time of writing this.