Instagram is currently testing a new feature that will allow you to search in shops for products similar to those visible in a post. Instagram wants to be the platform where people can buy and sell, and the visual search feature could enhance this vision.
Visual search is not entirely new online, Pinterest and some other platforms have similar feature. It is one of the most effective ways to shop online as it makes shopping very easy for users. if all goes to plan, Instagram could officially roll out the feature in no-distant future, though no official confirmation has been made as at the time of writing this.
A screenshot of what the feature looks like was posted by Alessandro Paluzzi on Twitter. Paluzzi has a pedigree when it comes to calling such features long before they are launched.
Last December, Instagram added a shopping feature to Reels; the TikTok clone. Shopping is already visible in virtually everywhere you turn to within the app. Places like Feed, Stories, IGTV, Live, and now Reels all present you with an opportunity to shop. Going forward, viewers can tap through tags to buy or save them. Of course, those tags would first have to be created by businesses and creators, and have them tagged to products when Reels are created.
Shopping gives people who come to Instagram for inspirational ideas to also close deals. What that means is that you can achieve two things while you are on the platform—you get great shopping ideas, and also get to place your order. It is a win-win situation for Instagram and its parent company Facebook. Facebook makes money from ads it sells to brands, and also get people to buy within the app.
Shopping will only get better on the social media—companies like Facebook, Instagram and the likes will continue to innovate. The future is really bright for brands, creators, users, and the social media companies.
The TikTok-cloned feature was first launched in the US, UK, Japan, Mexico, and in about 50 other countries of the world. This was after Instagram had tested Reels in India; a country where TikTok’s major headache started from.
The India launch was significant considering the fact that it was one of TikTok’s strongholds before the hammer fell. India also represents one of the biggest markets for Instagram, and extending the availability of Reels to that market is a smart move.