Instagram has continued to raise the bar—making Reels even more appealing to users and creators. The picture-sharing app has just rolled out new insights for Reels, which will further endear the feature to the hearts of creators and brands.
The new addition, which lives within the Professional Dashboard, will provide essential data and insights to brands and creators about their content. TikTok already has a similar tool; and adding this to Reels will provide detailed analytical data to help analyze how well your reels are doing in terms of reach. Until now, Instagram creators could only access publicly available metrics such as views, likes or comments on Reels.
Going forward, creators and businesses will be able to view critical data like Accounts Reached, Saves and Shares for their Reels, number of Peak Concurrent Viewers that tune in to watch Live Videos, and breakdowns that show users what kind of accounts they are reaching, and which content formats are generating their strongest engagement.
“We know that understanding more about how content is being distributed is important, so we’ve built new breakdowns that provide transparency into which types of accounts you’re reaching and which content formats are the most effective at driving Reach,” Instagram wrote in a blog post.
The feature is already rolling out to users. Instagram also announced that more tools to help creators measure engagements will be rolled out in the coming months. Specifically, the Facebook-owned apps said it will begin to support insights on desktop.
In related news, Instagram is working on something interesting once again—the possibility of letting you earn some bonuses for your Reels is reportedly on the card. This will sound like some cool music in the ears of thousands of creators out there.
Instagram Reels is fast becoming very popular among creators, and this might just be the proper time to monetize the feature. The Facebook-owned app is working on a feature called “Bonuses.” When you share your Reels, you will be able to earn some bonuses in return.
The feature will also enable you to view or track your progress—you will be able to see how much progress you have made towards your earning goals. That for me, seems like the best part of it—your ability to track your progress encourages you to work even harder to upload top-quality short clips.