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A Social Transition: Family Businesses Generational Pass 
Oct27

A Social Transition: Family Businesses Generational Pass 

A Social Transition: Family Businesses Generational Pass  Baby boomer business owners, today, account for 40% of all small businesses and franchises in America. These family owned, small businesses are at the center of the local American economy. And while these businesses are thriving more now than ever, the reality is that the generation who built these businesses is disappearing. Not from existence necessarily, but they are...

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Snapchat shares new ideas for your Halloween marketing [INFOGRAPHIC]
Sep16

Snapchat shares new ideas for your Halloween marketing [INFOGRAPHIC]

Halloween, also sometimes called All Hallows’ Eve or Hallowmas Eve, happens October 31 every year. Considering this, Snapchat has released new insights to show how valuable the app is to connect with Halloween shoppers. It boosts Halloween marketing through its many ad tools – in the right way, at the right time. “Halloween is one of the holidays when people share on Snapchat more than ever. With more in-person events this year, your...

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Reddit shares a new holiday marketing guide [INFOGRAPHIC]
Sep16

Reddit shares a new holiday marketing guide [INFOGRAPHIC]

We have almost 100 days left before Christmas. Now is the best time to start pushing your main product offerings as part of your holiday marketing. Year-on-year more shoppers want to avoid rush hour by getting in early. They want to avoid the crowds, as shortages on needed items will increase. If you want to expand your Christmas marketing this year, Reddit may be one of the platforms that will suit you. Why? It has more than 100,000...

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TikTok Path to Purchase: Ecommerce Edition [INFOGRAPHIC]

TikTok has banked itself on ecommerce for years. It has boosted ad activity and opened new doors for creators to earn more from brands. The Chinese version Douyin is already an ecommerce site that competes with the likes of Alibaba. The platform even has an ecommerce education portal called TikTok Shop: Seller University. And with the holiday season peeking through, TikTok is set to position itself again as a shopping hub....

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How to Create Your Content Calendar [INFOGRAPHIC]
Aug22

How to Create Your Content Calendar [INFOGRAPHIC]

If you are having a hard time flying by each week in publishing online content and revising your social media strategy, this one is for you. To avoid missing out key occasions, you must plan and create a content calendar for your digital marketing. You must map all major events and tie-in dates. You must include a more comprehensive plan for your content creatives at a steady pace. The extra level of preparation and scheduling will...

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10 Tips to Create More Effective Niche Content [INFOGRAPHIC]
Jul11

10 Tips to Create More Effective Niche Content [INFOGRAPHIC]

If you have struggled in the past to gain traction and build momentum with your niche-specific content, read on, and check out this guide. Starting the right approach to creating content for niche industries is key to reach the right audience. These are the people who are most likely to purchase from your brand. You must know where they get their facts, who they seek for knowledge, and how you can get reach out to their sources to...

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