Why do content marketers keep on recommending infographics as a way to improve traffic?
Infographics can be compared to The Beatles in the world of pop music. They’re simply irresistible as they can create massive hits. They have the style and substance and are able to communicate those sophisticated ideas to any type of audience.
Why Do We love Looking at Infographics?
First, they suite latest media and devices that we use to find information. Fifty percent (50%) of our brain is involved in visual processing, while 70% of our sensory receptors are found in our eyes. And, in less than 1/10 second, we can already get the sense of visual scene.
By including text and pictures, the complex ideas are simplified through the aid of infographics. And because they’re published as an image, they can be easily shared. To make it simpler, you may use a code and embed it on your site so your readers can copy and paste them to their own site or social media. In other words, infographics are easy to share.
They can also tell stories. There are various infographics out there that utilize the strategy of storytelling, as they include conflicts, resolutions, and characters. Because they are told as a story, they can easily hold our attention and relate to their characters.
And when you place your logo and URL in them, you’re promoting your brand as the image is republished.
How Infographics Can Go Bad?
Yes, infographics can go bad. One of its flaws is that they can’t be indexed by Google. This is true for any type of image or video. Despite the continuous update of Google’s algorithm, the company can’t still produce a more sophisticated crawler that can index the content of an infographic.
Some infographics do get far off topic. They discuss one thing and conclude it with another. Then, they post a link that’s unrelated to the topic or the site. Worse. The link it includes is the site that is not meant to endorse.
To avoid your infographics to go bad, here are some things to keep in mind when making your own infographics that can go viral.
- Find a designer. Infographics must be well-designed. And if you’re not sure about your designing skills, then it’s better to hire a great designer who knows how to create gorgeous infographics. Most designers will have an hourly rate of around $50. They can create a beautiful graphic within 7 hours.
- Lay out the points. Even if you opt to design the infographics on your own, you still need to lay out the points that you need to tell in your infographic. In this way, you will know how to present those data into a visual format that your readers can easily understand.
- Use a great headline. No one will even bother to open and click your infographics if they don’t have an eye-catching headline. According to Moz, readers tend to click and read articles with number-based headline.
- Create a graphic that explains a process. This makes it easier for readers to understand 15 different processes of creating the best milkshake, for example. Make sure that your infographics break down a multi-step process that can be intimidating if you present it in a text-based context.
- Make a before and after section. This is great for those who wish to make infographics about weight loss. But you can also modify it into old way versus new way, etc.
- Use roundup. Don’t forget to include reviews, favorites, and quotes from other authors or bloggers. Use them as a collection.
What Topics Should You Consider Converting into Infographics?
One of the most popular infographics is warning. It simply tends to be very irresistible to various types of audience. You can make a list of myths, dangers, or mistakes about a product, service, food, etc.
Survey results can take advantage of the benefits of infographics. They can break traditional report formats. However, make sure that you include the same details or highlights from the survey results. This will ensure you’ll have compelling infographics.
The product you sell or the service you provide may not get a higher viral hit score when you choose to present it through infographic. However, it can become an engaging tool that you can showcase to your potential buyers.
Another topic that you can include in creating infographic is trend. What’s trending in your niche? Any trending topic can make a newsworthy infographic, even if it’s just for fun.
How-to guide can also make a powerful infographic. Most readers who like reading guides beg for the guides to be transformed into an easy-to-follow instruction, i.e. infographic. There are some brands out there that utilize this trick in their own user’s manual.
How to Promote Infographics?
Before you even think about promoting your infographics, no matter what the topic they tackle, ensure that you have created an embed code. In this way, it’ll be easier for your readers to share the infographics to their sites or social media accounts.
Then, create a list of blogs that discuss about the topics related to the infographic you have created. After that, email each of the blog owners on your list. When you do email them, avoid writing in a marketing tone. Instead, personalize your email and make sure that it’s convincing.
But don’t expect those owners to respond and publish your infographics. Expect 8% of the list to embed your infographic to their sites. However, if you don’t get such target, your infographic is not great or that you’re emailing bigger sites, like CNN or Huffington Post. If you want blogs to publish your graphics, target blogs with PageRank of 6 or lower as they are run by one or two individuals, who will likely respond to your email and somehow publish your infographic.
And don’t forget to share it to Google Plus. That is, if you want your image to be re-shared several times by other people.
The first time you publish infographics, don’t expect too high. It takes a few tries before you can get it right and make them go viral. Study your audience to know what infographics they want to see on your website and share them to their social media channels.
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