How to leverage Connected TV for marketers

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Connected TV (CTV) is a technology that allows users to stream digital content over the internet to their TV systems. It offers many benefits for marketers who want to reach and engage their audiences in new and effective ways.

According to eMarketer, CTV will grow from $25.09 billion in 2023 to $40.90 billion in 2027, and it will dominate more than half of the digital video time this year — more than mobile and desktop video together.

connected tv

Connected TV — devices that connect the internet to TV systems like smart TVs, Apple TV, Roku, and gaming consoles — is a vital channel for marketers who want to reach and connect with people who are leaving linear TV and exploring a wider range of free and ad-supported streaming services.

As consumers and advertisers pay more attention to CTV, media giants are increasing their efforts in this area, where CTV platforms are the new frontiers for measurement and identity innovation.

How to Leverage Connected TV

Here are some of the ways marketers are leveraging Connected TV:

CTV is a growing and powerful medium for digital advertising. It can help marketers reach and influence their audiences in ways that traditional TV cannot. By leveraging Connected TV in their digital media strategy, marketers can create more impactful and measurable campaigns that drive business results.


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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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