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“Hashtag” was 2012’s Word of the Year, and for good reason. Hashtagging is a great way for people to know that they have an opinion which many others in the world share, which is why it is gaining so much attention from businesses. Pages on social media websites use every tactic in the book to bring customers in, but they have to be careful because a mistake committed online can stay with you for a long time to come (as is the case with these brands), but with proper use of hashtagging, you can try to bring your brands in front of the public’s eye successfully.
Keeping In Line With the Trends
Hashtagging is effective and if you’re jumping on the Hashtag bandwagon; remember that your hashtag needs to be catchy enough to become popular. It doesn’t matter how popular your page actually is, even a common hashtag can become lost amid the many others out there, if you’re not doing your job properly. DO study hashtags which are trending before making your own. If Twitter is commonly used by your target market, use the social media platform to increase traffic for your pages on other platforms.
The reason hashtagging is given such interest is because it is yet another way to find out how you can connect with the public. You can study the trends and spread news about your page, but you cannot reach all of your potential customers around the world.
For instance, if you’re a business owner who wants to spread the news about your products, using hashtags to bring attention to your products can work in your favor, which is how many people from websites such as etsy.com have increased their business and become successful. By using hashtags, you are opening up a conversation with a wider audience, which can only give you more online visibility, which is exactly what you were aiming for in the first place.
So what do you think? Are you going to start using hashtags for your brands? Leave your comments and suggestions below.
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