How Casinos Use Social Media to Engage Customers
In recent years, online casinos have embraced social media to engage, entertain, and inform customers. Social media helps them connect with existing customers and attract new ones.
The use of social media by casinos is not surprising, considering that almost 54% of the world uses at least one social media platform. What’s more, most users spend around two and a half hours on social media every day. The most popular social media platforms for casinos include Twitter, Instagram, Facebook, Reddit, and YouTube.
Most casinos use social media platforms to inform users about the latest developments in their business. For instance, they can announce new games on Facebook and Twitter or upload teasers on YouTube.
They can also use social media posts to inform users of poker tournaments or limited time promotions. This information helps users learn about exciting tournaments on their favorite casino or one they have not tried. Such announcements can bring new customers and help retain existing users.
Responding to User Reviews and Comments
Many online casino users like to share their experiences on social media platforms such as Facebook and Reddit. Casinos use these platforms to engage customers by explaining the reasons for making various decisions. Companies can also use this as an opportunity to offer rewards to disgruntled customers.
What’s more, social media is more effective in facilitating interactive communication than other media outlets. For instance, if an online casino posts on Facebook or Twitter, users can ask questions, seek clarification and share their opinion. These responses give the casino a rough idea of how customers will receive their new games or promotions.
Casinos use social media platforms such as YouTube and Facebook Live to educate customers on how to play different games. The viral videos show customers how to play new games or take advantage of the latest offers. Casinos also use Twitter to showcase their knowledge about betting and other issues in the entertainment industry.
For example, they can tweet statistics about the amount of time people spend gaming or the most popular casino games. These tidbits help them build relationships with customers and enhance their credibility as industry experts.
Casinos can also use social media to generate metrics and insights about their popularity or the games that customers like most. Some even do polls on Facebook and Twitter to collect ideas about the changes or updates they would like to see in online games. These insights help them improve their products and enhance customer experience.
Collaborating with Gaming Influencers
YouTube and Twitch channels of popular video game streamers are popular with young gamers and potential casino clients. These gaming celebrities often promote free casino games during the streaming session.
Most of the ads feature sleek graphics of online casinos that make it glamourous and enticing. The exposure to betting ads introduces users to the world of casinos and makes them eager to try their hand.
Casinos also use social media to collaborate with various organizations and businesses. For instance, a casino can create a Facebook promotion where it sponsors jackpot winners to visit a hotel or resort. This gives it more visibility than if it was just advertising online games.
Attracting New Users
Casinos use social media to engage potential customers. Social gamification is an emerging trend with high potential for casinos. It informs posting games and simulations on social media and mobile apps and inviting users to try. Social games are especially effective in engaging teenagers. Young players can try their hand on popular games such as blackjack and roulette on mobile apps.
Social casino games are free and offer fictitious rewards for winning. The simulated gaming environment introduces users to the rules and dynamics of gaming. Mobile games are also an effective way of familiarizing young players with casino brands such as comeon.com, which has become very popular in recent years.
Most gaming apps on Android and App store allow users to download games to their smartphones and start playing. Some of the games include in-app purchases where the user can play for free but is encouraged to buy upgrades and other features. It is a great way of attracting new clients because users who make in-app purchases are likely to try online casino games.