The different social media platforms available out there lend themselves to different goals.
This is what this infographic is all about: choosing the right social media platform for an organization’s goal and the type of content they produce. Looking at it another way, organizations may look at what their goals are and then produce content to match the social media platform that is best for their goals.
The infographic asks, what do you aim to achieve?
If it’s SEO, Google+, YouTube and StumbleUpon are better than Facebook, Twitter, LinkedIn and Instagram. If your brand wants traffic to your site, you better focus your efforts on Facebook, Twitter, Pinterest, StumbleUpon, Reddit and SlideShare.
If you want brand exposure, almost all social networks are great except for Reddit, the infographic says. Meanwhile, the best customer engagement drivers are SlideShare, Google+, Facebook, Twitter, and YouTube. Based on those goals, you can tailor your content creation efforts to match the social media platform you choose.
Facebook is a jack of all content types as photos, videos, articles and texts are suitable for the world’s largest social network. Twitter does better with photos, articles and texts. Google+, like Facebook, accommodates all content types. LinkedIn is for articles and texts; YouTube is for videos (obviously), Pinterest is for photos; Reddit is for photos, videos and articles; SlideShare is for photos, articles and texts; StumbleUpon is for photos, videos and articles; and Instagram is for photos.
However, also consider how many users are there for the different social platforms as this determines potential reach. By posting your content on social media networks, you can understand whether it resonates with your followers, which will help you develop long-term relationships with your audience.
Facebook and YouTube offer the biggest potential audience followed by Twitter, Google+, LinkedIn, Instagram, Pinterest, SlideShare, Reddit and StumbleUpon. Also consider whether your target audience is among the users of the social network you are thinking of using.
If your target audience is in the 18 to 24 age range, Google+, Reddit and StumbleUpon has more of them than Facebook, Twitter and LinkedIn. If your target audience is in the 25 to 24 age range, choose Google+ YouTube, Twitter and the other social networks which have more of them. Learn more of this from the infographic below.
Furthermore, consider the demographics of your target user base. The infographic breaks down users in terms of gender, educational attainment, and income for each of the social networks so look that up and decide.
Nonetheless, it takes more than just deciding to start a social media campaign. As always, we at Social Barrel remind you to act.