Google Plus is a multi-purpose platform by which businesses can be widely noticed through the Google Display Network (aka AdSense). The ultimate goal is visibility. It gives businesses the ability to use Google’s vast network for massive exposure with a niche audience. Included in their advertising services are a “per-click” (PPC) or “per-impression” (CPI) payment model, where businesses pay for their advertisement based on the amount of engagement from potential customers.
Google is offering ways for businesses to consume and share content in the same way non-businesses do by finding people and influencers through the use of Circles.
It’s all about engaging with your prospective customers and collaborators. It’s about prompting interaction with a brand in nearly the same way people might interact with each other. Here’s how it works:
Google+ has more than 300 million monthly active users. That represents a lot of potential engagement. These Google Plus profiles have a ranking system that affects their visibility.
Improving visibility is driven largely by two criteria:
- SEO (search engine optimization) is how you rank in a Google search. Obviously, if you have a high rank and you’re one of the first sites listed in a Google search, you will likely be given more attention, visitors and business.
- Social signal data, or how people respond to your online presence is a feedback metric for determining your success. As with ‘likes’ in Facebook, ‘retweets’ in Twitter, or ‘+1s’ in Google Plus, it’s a metric on engagement.
Visibility, search engine optimization, and the accumulation of followers form a loop in which all three criteria are interrelated. This is known as an ‘influence loop.’
Cause and effect is a bidirectional relationship and can be summed up in two ways:
1) Your rank improves with improvements in your social signal data.
2) Your social signal data improves with improvements in your SEO.
Knowing exactly how your social signal data is a factor in SEO ranking is a bit harder to determine, since Google is reluctant to reveal that algorithm. However, those who are especially curious can find some independent research on that topic.
Businesses will be noticed and engaged with their business prospects when the ‘influence loop’ is used effectively. The net effect has some experts predicting that within five years every business will have a Google Plus page.
- Create a google Account
- Create a Profile: Before you can create a business page, you need to have a personal profile that is linked to your Google account. You need to use your real name to create your profile. Business names are not permitted.
- Create a Brand Page by clicking on ‘Pages’ in the column of options on the left of your personal profile page and follow the prompts.
- Authorship: Link your Google+ profile to the content you create.
- Get Active: Stay informed and keep up with your Plus Stream. Use the tools made available to you, like ‘Hangouts’and ‘Communities.’ Reach out to influencers. Become familiar with the vocabulary. Part of effectively seeking out and sharing content involves the use of prefixes like ‘# and ‘@’.
Interested in learning more? Check out the infographic below: