Google Tops March 2012 U.S. Search Engine Ranking

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Google Sites have garnered the top spots to lead in comScore’s monthly analysis of the U.S. search marketplace for the month of March at 66.4 percent of search queries conducted.

The qSearch analysis of the U.S. explicit core search market in March released three days ago by the leading source of digital business analytics comScore, accounted Google Sites to be on the lead with 66.4 percent market share, followed by Microsoft Sites with 15.3 percent while Yahoo! Sites settled for 13.7 percent. Ask Network came out at 3.0 percent, succeeded by AOL, Inc. with 1.6 percent of explicit core searches.

Not much has changed when compared to the results for February 2012. Google Sites, Microsoft Sites and Ask Network maintained point percentages, while Yahoo! Sites decreased by 0.1 point and AOL, Inc. increased by 0.1 point, setting the ranking to be the same.

In March, 18.4 billion explicit core search queries conducted by comScore saw Google Sites rank first with 12.2 billion, Microsoft Sites came second with 2.8 billion searches, Yahoo! Sites followed with 2.5 billion, Ask Network had 555 million, and AOL, Inc. experienced 285 million.

Compared to the report for the previous month, the total explicit core searches have increased by up to 4 percent. Explicit core search queries have increased by 4 percent for Google Sites, Yahoo! Sites, and Ask Network, whereas Microsoft Sites and AOL, Inc had 5 and 7 percent gains, respectively.

68.6 percent of searches held organic results from Google, 25.9 percent of which carried by Bing.



(Image: comScore, Inc.)

Source: comScore

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Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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