Google has added an option to support Asian-owned businesses in Search and Maps. The web apps now have a new ’Asian-owned’ feature in Google My Business profiles.
The new ‘Asian-owned’ feature adds a badge to the business in Search and Maps. It guides users who want to support minority-owned businesses.
Tags are optional. They are available only to businesses in the US for now. Still, they provide a means to support these businesses.
The businesses and products that use these tags are eligible to feature on Google Pages highlighting brands with identity attributes.
The Asian-owned tag supports this. Research found that it could affect how Gen Z shoppers look for establishments. They are more likely to deal with businesses that align with their advocacies.
Many Asian-owned businesses need support.
“Over the past two years, COVID-related small business closures and targeted acts of violence have reinforced the importance and impact of allyship – and have underscored how critical it is to support historically marginalized communities, including our Asian community,” says Google.
Research found that racial attacks against Asian-Americans have skyrocketed over the past two years. Before 2020, it was 8.1 on average per year. Then starting 2020, it climbed to 81.5 on average per year. That’s 1,100 % higher than the previous average.
“Over the past few years, Grow with Google has partnered with the US Pan Asian American Chamber of Commerce (USPAACC) to help Asian-owned small businesses grow. To date, we’ve helped more than 20,000 Asian-owned businesses expand their digital skills through workshops focusing on topics like e-commerce tools, design thinking for entrepreneurs and making decisions using analytics,” adds Google.
Grow with Google has launched an expanded program to help 10,000 Asian-owned small businesses. It teaches them critical digital skills to cater to rapidly shifting consumer demand and activity.