Google still King, but Bing gains ground

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Search engine giant Google is still king of the search engine market, but research firm Compete released data last week showing Microsoft’s Bing has been making progress in taking away some of its market share.

bing-search-engine-google

bing-search-engine-google

Compete reported that between May 2010 and May 2011, Google’s market share fell 16 percent, from 73.9 percent to 63.6 percent, while Bing’s market share went up by a whopping 75 percent, increasing from 9.7 percent to 17 percent.  Since the other search engines tracked – Yahoo, AOL, and Ask grew only slightly, Bing’s growth came at the expense of Google.

 

Compete also reported that the number of search queries for Microsoft increased 78 percent, from 1.4 million last May, to 2.5 million this May, while Google’s total query volume fell from 10.8 million last year to 9.5 million this May.

 

Last, the total number of visitors to Microsoft increased 53 percent year on year, from 61 million last May to 93 million this May, but for Google again the numbers drop almost 15 percent, from 162 million in May 2010 to 138 million this May.


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Author: David John Walker

Dave has a B.A. in Mathematics, loves writing and reading about the latest developments in technology and social media, and has been working as a freelance writer for five years.

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