Google has shared information about its upcoming ecommerce tools to increase user interest in Google shopping. And it intends to ride the trend in changing search behaviors on its product listings.
The search giant says more than a billion shopping sessions happen on its apps daily.
Google Search is the starting point for most ecommerce searches. If you want your target audience to see your products, you must consider the latest Google search trends to maximize your exposure.
Adding more partners
Google integrated with Shopify earlier this month to streamline its Google Shopping process. But it wants to add more shopping partners. It has teamed up with WooCommerce, GoDaddy and Square to join its ecommerce arsenal.
The partnerships simplify the integration of these platforms into Google Shopping lists. It streamlines with existing processes and ports them to Google product displays in Search, YouTube, and Maps.
Google is also pushing the next stage of digital product discovery. It will expand its use of AR for item listings and promotions.
“We launched an AR (augmented reality) makeup kit try-on experience for lipstick and eyeshadow, and soon consumers will be able to find that perfectly matching foundation, from brands like L’Oreal and Estee Lauder,” says Google.
The new AR displays will be in different Google discovery surfaces. But AR Try On tools have been with YouTube since 2019.
“Consumers also want to visualize how clothing will look on them. We’re rolling out a new AR apparel experience to show shoppers how different tops appear on people like them,” adds Google.
Full virtual try-on with advanced body mapping is the way forward for ecommerce discovery.
Snapchat has made strides on this. Its footwear try-on and Body Tracking Lenses will help complete try-on experiences. And Google wants to catch up.
Google is advancing its shop lists with updated video displays for product demos and lists.
Video is the most consumed content. We’ll see how Google integrates its new options into Search and Maps.
Google is also working on tools like brand loyalty benefits.
“If a consumer has a loyalty account with you, they will soon be able to instantly link it. If a consumer doesn’t, they’ll be able to easily join your loyalty program with a click of the “Create Account” button,” says Google.
Google is also finding ways for consumers to find relevant discount codes online.
“The power of branding has never been more important, but we also know sometimes consumers are just looking for a good deal. Searches for “discount code” have increased 50% since last year, and these searches are great moments for you to drive more sales,” explains Google.
Finally, Google is improvising its local inventory display. It will soon show products available for immediate store pickup, curbside pickup, or pick up later.
So, it’s time to reconsider your direct connection options from Google Search. Update your Google My Business details to reach full sales potential.