How about reading emails in your Gmail and Inbox by Gmail on mobile without missing the desktop version? Yea that’s exactly how it should be—can’t but feel I am missing some important part of an email every time I am checking my Gmail on mobile. Google wants things changed, and has said Gmail will by the end of September start supporting emails created with responsive design.
“Starting later this month, Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all sizes,” said Pierce Vollucci, Product Manager Gmail in a blog post on Wednesday. “Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen. If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens.”
About time things changed for the better with Google’s Gmail on mobile. Reading texts on the app can be pretty difficult most times. How about the buttons and links? The links are my biggest worry, and good thing is, Google thinks they ought to be better and more responsive. The reason for this, according to the company is, “emails are still formatted for computers’ larger screens;” and that sort of make reading them on mobile a hell of a problem for a lot of users.
The GIF below pretty sums up how the changes will look like once the changes have fully taken place. If you look carefully, you will see the GIF showing before and after image of how Google plans to turn Gmail on mobile into by the end of the month. Of course, the new responsive design makes the email in the GIF larger and more like you are reading it on your desktop.
When emails fit better on your mobile, it makes reading them more fun to read and just as interesting as on your desktop. It means you no longer have to wait to power your desktop to read some emails because they don’t fit on your mobile.
“These changes will make your email experience as comfortable and intuitive as possible. And as responsive design becomes more common, you’ll continue to see emails that fit better on all your screens and devices,” Vollucci wrote.
Just before you run off, this doesn’t mean every email received will look cool on mobile; of course, this won’t also affect the plain text emails you send, but will only apply to every email designed to look like mini webpages. What this means is that such emails (emails created to look more like mini webpages) will and must now be designed with responsive design.
Google has a separate post for email designers that provides more details on how it wants the new changes to look like. The post provides more information how to make emails comply with the new responsive design.
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