Google+, one of the newer social media giants, has finally introduced detailed insights for pages to replace the minimal Google+ ripples and needless to say, it’s a relief. According to Searchmetrics, sharing on Google+ is poised to surpass sharing on Facebook by 2016, so knowing who thought leaders are, which individuals are making an impact, and what posts are doing well on a page is crucial to companies wanting to make an impact on this platform.
Google+ insights is composed of three key components:
1. Visibility: All time total, photo, and post views, and how page impressions have trended over time.
2. Engagement: Types of posts receiving the highest level of engagement on Google+.
3. Audience: Overview of your follower demographics.
Insights are simple and clean, and can be found in your page’s Overview Dashboard.
To access Google+ metrics, see a full list of available Google+ metrics visit http://goo.gl/tAwPnW.