Google is promoting its chat app Allo in universities

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Credit: https://9to5google.com/2017/10/17/google-allo-college-university-advertisements/

Google is leaving no stone unturned as it embarks on massive campaign to make its chat app Allo very popular. By publicizing the chat app in multiple universities in the US, the Mountain View California-based tech giant knows that it stands a chance of giving Facebook Messenger a run for its money. If Google succeeds in convincing college students that the app has everything they need to for group chat, then it probably stands a chance of going head to head with competition.

According to a Reddit user per 9to5google, multiple ads promoting Google Allo were seen at the University of Michigan. The ads emphasize group communication, Google Assistant, and integration stickers.

Google rolled out its AI-powered Allo chat app in September 2016. Since that time, the company has continued to add loads of cool new features to encourage more people to use the app. Last August, a web version of the app was released by the company—ending months of speculations over whether or not the tech giant was planning on adding a desktop version.

Google’s VP of Communications, Nick Fox tweeted the news on his Twitter Page last February. Fox said in his tweet that users can look forward to the desktop version of the chat app very soon—and that time finally came last August.

To use it on desktop, scan the QR code from the menu using your Chrome browser. The process is really very easy and takes only a couple of seconds; but be sure to have your phone connected to the internet and a version of the app installed on your phone. You will have to make sure your phone is always on since the web version mirrors what’s on your mobile device.

A web version is one of the best things to happen to Allo as it will enable more people embrace the use of the app. Though, the August roll out was limited to Chrome users, the Firefox and Opera browser versions soon followed.

With Allo web, you will be able to access some of the app’s major features including the popular Google Assistant, stickers, smart reply, and many others. To add emojis, simply tap on the smiley button in the text input box, or move over to a right-side column where you can choose a sticker pack of your choice.

Google Assistant, a feature that you can also access on the web version of Allo, allows you to get help without leaving the conversation. The feature can suggest a nearby restaurant or “movies to check out” as Google puts it. The idea behind adding this feature is to help you get answers even without leaving the app. You can get different answers, including directions just by adding @google.

Stickers, emojis, and smart replies among other additions are great features that will probably encourage more people, especially in the universities to use the app for group chat. We probably still have to wait and see how Google’s latest effort will go.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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