Searching for terms such as “gay” and “homosexual” will return results with an arched rainbow from the right end of the Search button to its bottom.
Over the years, Google has continuously showed support for LGBT employees, including the opposition of co-founder Sergey Brin to a law with a fixed definition of marriage as a union of a man and a woman.
Google last year also helped its same-sex U.S. domestic partners through health insurance benefits calculations such that it compensates the tax load, while hundreds of Google supporters joined Gay Pride parades all over the country.
T-shirts printed with two green Android robots holding hands and waving a Gay Pride flag are also available at the search giant’s merchandise store.
Two years ago, Google announced its strong support for gay marriages a few months after a $100,000 donation from Apple for the same cause.