Brands can benefit from photo-sharing app Instagram, a Facebook acquisition costing one billion dollars, in several ways.
While some people disagree with the extravagant deal, which seems to be paying off pretty well for the social networking site, companies should now come up with strategies as to how they can share photos and tell stories using Instagram to promote brands.
Instagram is a social media platform that is connected to the biggest social site in the world, and for that reason alone, it’s worth the investment for brands to be able to communicate with their customers and potential customers using this app.
Communication with Instagram presents a more in-depth approach, similar to Pinterest in the way it conjures fun, delight, and ease of use. These are a few of the reasons why Instagram is beneficial for brands:
First, Instagram is easy to use. Take a photo, caption it, add a filter and that’s it. Easy visual storytelling is backed up by recent eye-tracking studies showing that customers nowadays tend to gaze first at the cover photo in a Facebook page. In addition, pictures increase customer engagement.
Second, Instagram was designed for mobile devices, the most important devices to keep in touch and communicate with potential customers. As such, it has the advantage over other mobile applications that run on Facebook. Instagram’s visibility on mobile devices is automatically Facebook-compatible.
Eventually, more and more brands will realize that this photo-sharing application can be used to their advantage.