Facebook’s New Algorithm Update Plummets Traffic  The change in Facebook’s algorithm in May is causing site owners to gasp. Their sites’ traffic is plummeting. This is a troubling situation considering that most companies rely on social media to receive traffic.  Publishers demand an explanation from Facebook and they deserve transparency.  The shift started in February and it is worsening in the following months. Clicks that come from Facebook have been declining. However, the drop accelerated rapidly this year.  The causes are not certain.  Facebook remains a dominant platform. It connects billions of users worldwide. Over the years, it has evolved and one of the critical factors affecting content visibility has been its algorithm.  Its algorithm determines what content appears on users’ feeds, prioritizing posts that are most relevant and engaging to them.  The significant algorithm update is set to affect social media marketers and businesses alike. The recent update aims to enhance the user experience by showcasing more meaningful and personalized content while reducing the prevalence of low-quality or irrelevant posts.  Facebook prioritizes posts that generate higher user engagement, such as likes, comments, shares, and reactions. Content that sparks meaningful interactions between users will gain more visibility.  The update also focuses on promoting content from credible sources and penalizing misinformation or clickbait. It means businesses and marketers need to prioritize authenticity in their content.  The algorithm will give preference to high-quality content that aligns with users’ interests and preferences. Posts that resonate with a specific audience segment are likely to perform better.  Thus, marketers and businesses find it more challenging to achieve organic reach. Marketers will have to focus on creating compelling and shareable content to maintain visibility.  Content Strategy A well-thought-out content strategy will be crucial to stand out in users’ feeds. If you are a marketer, you must aim to create, authentic, relevant, and valuable content that encourages meaningful interactions among users.  It is also vital to include video content in your strategy. Videos perform well on Facebook. The update is likely to further emphasize its importance. Businesses should prioritize video creation to increase engagement and visibility.  Building a loyal and engaged community around your brand or business page will be essential to ensure continued organic reach. You should encourage discussions and interactions in the community that can positively impact visibility.  The social media landscape evolves. As a marketer,...