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Facebook to release multiparticipant IG Live Rooms on International Women’s Day
Mar02

Facebook to release multiparticipant IG Live Rooms on International Women’s Day

Facebook will launch new features to celebrate Women’s History Month and International Women’s Day (3/8). The key launch being its multiparticipant Instagram Live Rooms. And the social network has been testing it for several months. “Beginning March 1st, creators and others can go live on Instagram with up to three other people with the launch of Live Rooms. During Women’s History Month, tune in to Live discussions with...

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Facebook compares Comparative Performance and Direct Response
Mar01

Facebook compares Comparative Performance and Direct Response

Is comparative brand performance better than Direct Response in driving sales results? Direct response often gets the limelight. But both are important. We must convert to meet KPIs and prove ROI to decisionmakers. With time, brand building can be as effective. It depends on how long you can wait and measure. Facebook has partnered with Analytic Partners and GroupM to dig deeper. The research analyzes more than 500 Facebook brand and...

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Report highlights the growing influence of Facebook Groups
Mar01

Report highlights the growing influence of Facebook Groups

The pandemic has paved the way for digital media to play a key role in how we connect to each other. Many people have grown reliant on online communities. And Facebook Groups have seen a huge rise in engagement. But how do Facebook Groups influence overall activity? Facebook has worked with researchers from NYU’s The Governance Lab to give us new insights on the impact of online communities....

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Facebook to restore Australian news Pages after Code revisions
Feb23

Facebook to restore Australian news Pages after Code revisions

Facebook will change how it shares news for Aussies. It promised to reinstate the Pages of Australian news publishers. The reversal came after the Australian government made new amendments to its Media Bargaining Code proposal. It will give Facebook time to close deals with publishers. And it paves the way for launching Facebook News in the country. “We’re pleased that we’ve been able to reach an agreement with the Australian...

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Facebook snubbed Potential Reach concerns to earn more, lawsuit claims
Feb22

Facebook snubbed Potential Reach concerns to earn more, lawsuit claims

Facebook ignored an employee who wished to change its Potential Reach ad metric for accuracy. The social network chose not to, because it would affect revenue. This claim hit the court Wednesday last week.  The plaintiff has an ongoing class action lawsuit against Facebook. The litigation began in 2018, when a small business owner charged the company for the ad metric. The function works by giving advertisers an estimated number of...

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Facebook adds multi-user, app-sharing features to Oculus Quest
Feb21

Facebook adds multi-user, app-sharing features to Oculus Quest

Virtual Reality (VR) headsets stormed the gaming industry last year. So, Facebook has decided to add new features to boost the use of Oculus Quest, and to expand VR adoption. The Oculus Quest now supports multiple accounts in a single device. And it also gets app sharing, so different users can purchase different apps inside Oculus through one device.  “VR is a social experience, and that doesn’t just mean online...

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