Facebook updates its Terms of Service, focuses on IP and data usage

Facebook has updated  its terms of service to clarify how it uses your personal data, and what your ownership rights are re the uploaded content.

The social network said its updates to the Terms of Service explains how it makes money, but that it will not affect its commitments or policies.

The changes took effect on July 31. And it includes a new replacement section to address how Facebook generates revenue from user data.

2. How our services are funded

 

Instead of paying to use Facebook and the other products and services we offer, by using the Facebook Products covered by these Terms, you agree that we can show you ads that businesses and organizations pay us to promote on and off the Facebook Company Products. We use your personal data, such as information about your activity and interests, to show you ads that are more relevant to you.

 

Protecting people’s privacy is central to how we’ve designed our ad system. This means that we can show you relevant and useful ads without telling advertisers who you are. We don’t sell your personal data. We allow advertisers to tell us things like their business goal, and the kind of audience they want to see their ads (for example, people between the age of 18-35 who like cycling). We then show their ad to people who might be interested.

 

We also provide advertisers with reports about the performance of their ads to help them understand how people are interacting with their content on and off Facebook. For example, we provide general demographic and interest information to advertisers (for example, that an ad was seen by a woman between the ages of 25 and 34 who lives in Madrid and likes software engineering) to help them better understand their audience. We don’t share information that directly identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us specific permission. Learn more about how Facebook ads work here.

 

We collect and use your personal data in order to provide the services described above to you. You can learn about how we collect and use your data in our Data Policy. You have controls over the types of ads and advertisers you see, and the types of information we use to determine which ads we show you. Learn more.

The justification includes specific detail on how Facebook uses your data. And it highlights that it does not sell such. The added explanation focuses on providing more specific info about Facebook’s processes for better transparency.

Facebook’s updated Terms of Service also changed its description of content removals:

If we remove content that you have shared in violation of our Community Standards, we’ll let you know and, explain any options you have to request another review, unless you seriously or repeatedly violate these Terms or if doing so may expose us or others to legal liability; harm our community of users; compromise or interfere with the integrity or operation of any of our services, systems or Products; where we are restricted due to technical limitations; or where we are prohibited from doing so for legal reasons.

If you repeatedly violate the provisions, you may lose access to your account for life.

If we determine that you have clearly, seriously or repeatedly breached our Terms or Policies, including in particular our Community Standards, we may suspend or permanently disable access to your account. We may also suspend or disable your account if you repeatedly infringe other people’s intellectual property rights or where we are required to do so for legal reasons.

Facebook added details of its regulations on how it can use uploaded content, explaining why it needs this. And it gave more details on what happens when you delete shared content.

For example, when you delete something you’ve posted, it’s no longer visible but it can take up to 90 days to be removed from our systems.

No standout red flags in this updated Facebook Terms of Service. Most of these are refinements after the social network worked with the European Consumer Protection Cooperation Network.

Still, Facebook has all your data and may still use it for ad targeting.

Author: Francis Rey

Francis is a voracious reader and prolific writer. He has been writing about social media and technology for more than 10 years. During off hours, he relishes moments with his wife and daughter.

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