Facebook’s has updated its Account Quality dashboard in Business Manager. The move will help Page admins and support to track any suspended ads or impacted posts due to a rule violation or enforcement. And it will have a better reason for each.
“Review the most recent accounts and assets that need attention due to not complying with our Advertising Policies or other standards,” reads the description.
The Account Quality tab has been available within Business Manager for a while now. And Page managers can also view a list of the issues in the Page Quality tab of their business Page tools.
Below is a list that will likely have the same info as the Page Quality tab, providing an overview of:
- Recent Community Standards violations.
- Content shared by your Page that’s been rated by third-party fact-checkers.
- Intellectual property rights violations.
- Content shared by your Page that’s been identified as clickbait.
- Violations for sharing too much content from other sources.
- Events take-downs.
- Job postings shared by your Page that’s been identified as misleading, deceptive or fraudulent.
- Content shared by your Page that isn’t eligible for suggestions.
This new tab will focus on ads, so it excludes some of the items above.
If you consider that this info is already available, the updated dashboard is not a big leap. But it will ease the job of Page admins to stay atop of ad issues and ensure an optimum campaign. And the enhanced display will help you easily track concerns.
But where is the added support for Facebook advertisers?
A primary concern
Bloomberg reported last month that small advertisers faced challenges when dealing with Facebook ad systems. The primary concern was the lack of support tools and subjective, incorrect account suspensions.
“A big part of the issue, according to Facebook advertisers, is that the company doesn’t have a robust set of customer service systems in place for smaller advertisers. Facebook brags that it has 10 million advertisers, but the majority of them don’t have a regular human contact person within the social network to resolve issues. The company offers an automated chat feature for advertisers, but you need an active Facebook account to use it, which means it’s not available to users who have been accidentally locked out,” said Bloomberg.
This updated dashboard has a better overview of the current concerns. But it will not fix this key issue of providing personal assistance, as a scale of 10 million advertisers might seem daunting, even for Facebook, to fix.
But an improvised tracking of issues may help businesses be more aware. And the updated format may better clarify each concern, and provide the steps needed to address it.