Facebook will launch new features to celebrate Women’s History Month and International Women’s Day (3/8).
The key launch being its multiparticipant Instagram Live Rooms. And the social network has been testing it for several months.
“Beginning March 1st, creators and others can go live on Instagram with up to three other people with the launch of Live Rooms. During Women’s History Month, tune in to Live discussions with influential women and creators on how women can help each other overcome obstacles and succeed,” says Facebook.
Facebook first ran tests in December for multiparticipant Instagram Live streams in India. And Instagram head Adam Mosseri announced last month that it will roll out to worldwide.
The new feature allows you to conduct interviews, invite fans and customers to your livestreams. You can also share the stage with influencers, among other uses.
Livestreaming with another person also feels less scary than doing it alone. And the recent rise in audio livestream shows that people want more authentic, real-time connections.
These screenshots show how users can invite connections into their IG Live rooms. Then it will be viewable by all their followers. If you send a request to join your Live room, the user will see a it in a dropdown notification.
The added means to broadcast your discussion offers new ways to build stronger bonds with your Instagram audience.
Stickers and Themes
Aside from IG Live Rooms, Facebook will highlight Women’s History Month with themed features.
Instagram and Messenger will have new, custom sticker sets to celebrate the women in our lives and boost conversation around those who’ve paved the way in their communities.
Facebook will also launch a new category in its Community Help dashboard. It will help nonprofits and charitable individuals to organize charity drives and gather vital information through Facebook’s tools.
“In 2020, women created twice as many fundraisers on Facebook as men and made twice as many donations, with 64% of total funds raised coming from women. And women have led on growing communities and rallying resources, creating 2.7 times more COVID-19-related groups than men with 4 times more members,” says Facebook.
Facebook will also add a #womenowned shopping collection. It will appear on the Facebook and Instagram Shop tabs. And it encourages support for women-owned businesses.
The social network will also launch a ‘Women x Women’ campaign. It showcases inspiring stories of women. And it highlights how they found success using Facebook apps in the past year.