Facebook targets more teens as Lasso is launched

Credit: https://itunes.apple.com/us/app/lasso-short-fun-videos/id1436534917?mt=8

Facebook has officially launched a new app aimed at winning the hearts of teens. Lasso, the name of the new app, is potentially Facebook’s answer to TikTok, a popular app that recently merged with Musical.ly. Of course, it is no longer secret that the social media giant has lost the strong hold it once held over teens, and is renewing effort to reclaim what it lost to other social networks.

Lasso is available on Android on the Play Store, while iOS users can also download the app from the App Store.

With Lasso, you can record short clips the same way you do with Vine. You can record yourself while dancing and lip-synch to music the same way you do on TikTok. Speaking to The Verge about the new app, Facebook said: “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.”

Signup can be made through Instagram or Facebook; but you will have to authorize Lasso to access your profile page, photos, and videos. While you can share Lasso videos as Facebook Stories right away, you may have to wait a little longer to do the same on Instagram Stories as that feature is yet to be activated.

TechCrunch had last month reported that Facebook was working on Lasso, citing people familiar with the matter. One of the sources quoted by TechCrunch did say that: “It’s basically TikTok/Musically . It’s full-screen, built for teens, fun and funny, and focused on creation.”

The group responsible for building Lasso according to the report are the video and the Watch teams, and are being led by product designer Brady Voss, the source said.

In other related news, Facebook Dating is expanding to more countries—users in Thailand and Canada will now take their turn to test the service. The social media giant progressed to the next big stage of its test when it launched Facebook Dating in Colombia late September; and now it looks like it’s time for users in two more countries to have access to the feature.

Facebook Dating wants to be the next big thing when it comes to finding love online—but the number one position as we all know is still being occupied by Tinder. Though, the company [Facebook] said the service will not be launched as a standalone app, the fact remains that it has a lot of catching up to do. That said, we could see its stock skyrocket should users find its features attractive enough. It is probably too early to rate it ahead of Tinder, the fact however, remains that it could yet be the next big thing.

Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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