Facebook has made the decision to discontinue offering its @facebook.com email service amid poor adoption of the service.
According to a Facebook spokesperson speaking to Inside Facebook, the email service of the social media giant will be phased out by early March.
It does not mean, however, that @facebook.com users will not be able to receive messages through their email addresses anymore as the spokesperson told the site that users of the rarely-used email service will still get messages though not directly through the Facebook console anymore.
“When someone sends you an email to your @facebook.com address, it will no longer go to your Messages on Facebook. Instead, the email will be forwarded to the primary email address on your account,” the Facebook spokesperson is quoted as saying.
For those who may prefer to completely stop using the service, however, they will have the option to turn off forwarding emails, the spokesperson added.
Putting it bluntly, the spokesperson said that the reason the world’s largest social network has decided to kill its email service is, “We’re making this change because most people haven’t been using their Facebook email address, and we can focus on improving our mobile messaging experience for everyone.”
Image from EndlessStudio on Flickr (CC)